Blog

Event-Driven Marketing: Engaging with Your Customers at the Right Time


Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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Crowned Chameleon: Latoria Jackson


Alterian’s Latoria Jackson is this month’s Crowned Chameleon. Not only is she a rock for our support team, she’s also quite the character! Get to know her.

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Millisecond Marketing


Chameleon™, The Adaptive Customer Experience™ Platform, has arrived! Take your marketing to the next level with #MillisecondMarketing capabilities.

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Crowned Chameleon: Thang Nguyen


Alterian’s Thang Nguyen, Solutions Architect, takes the title of our very first Crowned Chameleon—our fancy version of employee of the month.

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How to Save Retail


Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.

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Adaptive Marketers are Data-Driven


Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.

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Customer Service is Part of the Customer Experience


Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.

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Are You Missing Targets?


Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.

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Too Many Tools?


The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?

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The Millennial Expectation


Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.

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The Adaptive Customer Experience™ Has Your Back


At an executive dinner hosted by ADMA, Alterian discussed how our Adaptive Customer Experience™ platform can solve a slew of common marketing challenges.

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Is Customer Experience the Last Hope for Brick-and-Mortar Retailers?


2017 hasn’t been kind to retail. The only true differentiation a retailer has left, and the only long-term path to value, is customer experience.

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