Blog

IMPACT17

Data & Customer Experience Make the Greatest IMPACT on Marketing


Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.

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Adaptive Marketers Unite


Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.

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Crowned Chameleon: Alex Thompson


Customers, partners, or colleagues—Alex Thompson is there. On the Professional Services team, this month’s Crowned Chameleon is… quite the chameleon!

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CX: The Most Important Marketing Acronym


CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.

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Jeff Hassemer, Alterian Yes 2017 Summit

Yes! to Better CX


Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.

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Why Don’t You Keep Me Informed?


Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.

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Joe Park

Crowned Chameleon: Joe Park


Joe Park wears a lot of hats, solves a lot of problems, and is loved by a lot of people. Meet this month’s Crowned Chameleon winner from our development team!

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Alterian Tough Mudder

Alterian Tackles the Tough Mudder


A few of our team members tackled the Tough Mudder South West to support Caring in Bristol and StandUp For Kids National, two nonprofits that work with the homeless. Collectively, they raised £1,281.40, which was nearly double their goal!

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Bob Hale Alterian MarTech Advisor Interview

In Martech, All Paths Lead to Customer Experience


Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.

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Alterian GBG Webinar Panel

Event-Driven Marketing: Engaging with Your Customers at the Right Time


Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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Crowned Chameleon: Latoria Jackson


Alterian’s Latoria Jackson is this month’s Crowned Chameleon. Not only is she a rock for our support team, she’s also quite the character! Get to know her.

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