Blog

CX Starts With a Z


What was the digital landscape like when you were a kid? Vastly different than it is today for Gen Z, that’s for sure. As a marketer, you’re are responsible for CX strategy. How can you intelligently adapt to various age brackets, especially generations outside of your own?

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Crowned Chameleon: Mal Roberts


Mal has an infectious “lets make it happen” attitude when it comes to customer success. This product manager jumps in to any team to help colleagues solve problems. Learn a bit more about this proud father and husband with a cheeky sense of humor we all love!

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5 Things That Shaped Campaign Management and Marketing


What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.

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Crowned Chameleon: Emily Ross


Businesses don’t run without money! Emily Ross makes sure the numbers are straight, our clients are happy, and—our favorite part—that we all get paid. We honor her this month for her dedication and tenacity in making sure Alterian succeeds.

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Data Helpers Alterian

Still Waiting on IT to Pull Customer Data for Marketing?


Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.

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Stop! List-Based Marketing Is Not Database Marketing


You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.

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Customer Journey Maps Don’t Work Anymore… So Upgrade Them


If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.

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Steve Palfreyman in Europe

Crowned Chameleon: Steve Palfreyman


Steve is a true DevOps hero that our clients and colleagues alike often find themselves relying on for expertise and help. Learn a bit more about him!

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Data & Customer Experience Make the Greatest IMPACT on Marketing


Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.

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Adaptive Marketers Unite


Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.

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Crowned Chameleon: Alex Thompson


Customers, partners, or colleagues—Alex Thompson is there. On the Professional Services team, this month’s Crowned Chameleon is… quite the chameleon!

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