DataIQ Summit 2017 logo

Adaptive Marketers are Data-Driven

Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.

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Customer solutions theatre at Utility Week Live 2017

Customer Service is Part of the Customer Experience

Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.

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Are You Missing Targets?

Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.

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Martech 5000 Marketing Technology Landscape 2017

Too Many Tools?

The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?

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The Millennial Expectation

Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.

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ADMA dinner in Australia

The Adaptive Customer Experience™ Has Your Back

At an executive dinner hosted by ADMA, Alterian discussed how our Adaptive Customer Experience™ platform can solve a slew of common marketing challenges.

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Retail supermarket

Is Customer Experience the Last Hope for Brick-and-Mortar Retailers?

2017 hasn’t been kind to retail. The only true differentiation a retailer has left, and the only long-term path to value, is customer experience.

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Quote about technology and change

Don’t Fear the Data

We had the opportunity to demo new features within our Adaptive Customer Experience™ platform to some of our existing clients at a GBG customer event.

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Screenshot of Campaign Designer

Campaign Manager 6.0

Our new Adaptive Customer Experience™ platform allows marketers to operate with breakthrough speed and behavioral insights within a single marketing system.

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Photo of CRO PROS presentation

CRO PROS: Marketing In the Moment

Alterian collaborated with Catchi to host a CRO PROS session, “Marketing In the Moment,” discussing the importance of real-time marketing.

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Consumer attention span is less than 8 seconds

Customer Experience is Everything: Forrester Consumer Marketing Forum 2017

There has been a notable and growing focus on CX within the industry as the relationship between brands and consumers evolves.

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DMA Customer Engagement 2017 logo

The Battle for Attention: Customer Engagement in the Modern Age

Rebecca Trivella, SVP EMEA at Alterian, writes about her participation in a DMA UK panel on customer engagement in financial services and retail industries.

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