Blog

Thang and his wife hiking a mountain

Crowned Chameleon: Thang Nguyen


Alterian’s Thang Nguyen, Solutions Architect, takes the title of our very first Crowned Chameleon—our fancy version of employee of the month.

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CRMC 2017 graphic

How to Save Retail


Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.

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DataIQ Summit 2017 logo

Adaptive Marketers are Data-Driven


Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.

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Customer solutions theatre at Utility Week Live 2017

Customer Service is Part of the Customer Experience


Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.

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Graph

Are You Missing Targets?


Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.

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Martech 5000 Marketing Technology Landscape 2017

Too Many Tools?


The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?

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Meme

The Millennial Expectation


Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.

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ADMA dinner in Australia

The Adaptive Customer Experience™ Has Your Back


At an executive dinner hosted by ADMA, Alterian discussed how our Adaptive Customer Experience™ platform can solve a slew of common marketing challenges.

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Retail supermarket

Is Customer Experience the Last Hope for Brick-and-Mortar Retailers?


2017 hasn’t been kind to retail. The only true differentiation a retailer has left, and the only long-term path to value, is customer experience.

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Quote about technology and change

Don’t Fear the Data


We had the opportunity to demo new features within our Adaptive Customer Experience™ platform to some of our existing clients at a GBG customer event.

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Screenshot of Campaign Designer

Campaign Manager 6.0


Our new Adaptive Customer Experience™ platform allows marketers to operate with breakthrough speed and behavioral insights within a single marketing system.

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Photo of CRO PROS presentation

CRO PROS: Marketing In the Moment


Alterian collaborated with Catchi to host a CRO PROS session, “Marketing In the Moment,” discussing the importance of real-time marketing.

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