CX Starts With a Z
What was the digital landscape like when you were a kid? Vastly different than it is today for Gen Z, that’s for sure. As a marketer, you’re are responsible for CX strategy. How can you intelligently adapt to various age brackets, especially generations outside of your own?
Customer Journey Maps Don’t Work Anymore… So Upgrade Them
If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.
In Martech, All Paths Lead to Customer Experience
Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.
Valet or Voyeur?
How would you would like to be treated? Does your data or tech support that outcome?