News

Time to Get Real-Time with Adaptive Customer Experiences


Too many marketers struggle to adapt to customer’s unpredictable behavior; it’s time to raise the bar and set a new “millisecond marketing” standard for personalized messaging—one that turns digital marketers into successful Adaptive Marketers™.

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Alterian Launches Chameleon – The Adaptive Customer Experience Platform


Chameleon’s millisecond marketing capabilities let adaptive marketers personalize messaging in the moment using fast and slow data to maintain relevancy across their ecosystem

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Do marketers have too many tools?


One look at the 2017 Marketing Technology Landscape Supergraphic tells you we are in a busy space. Look a bit closer and you will see that it now lists over 5,000 different solutions for marketers. Do marketers really need all these tools or does this outsized number reflect a widespread search for the right tools?

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What is Adaptive Marketing and Why Should Marketers Care?


Alterian’s newest white paper, What is Adaptive Marketing? looks at how the age of the Adaptive Marketer™ has arrived. The increasingly unpredictable customer behavior now demands a different approach and a new marketing paradigm – the Adaptive Marketer™ Approach.

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Alterian: Customer Journey Maps Give Me #FOMO


“Consumers can interact with brands in too many ways for marketers to predict or control; we need to be Adaptive Marketers that adjust to their needs and their behavior at any touchpoint they choose.”

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Don’t Blame Email: Retailers need to provide an adaptive customer experience


Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals.

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Managing the Social Consumer


Prior to the advent of social media, businesses used structured customer relationship management (CRM) systems to gather and store customer information.

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Customer service IS marketing


There is a lot of talk out there about the supposed convergence between advertising technology and marketing technology. And there are certainly some interesting opportunities.

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Alterian to Present with Thomas Cook at Data IQ Summit


Building from development work by GBG, Alterian technology has helped Thomas Cook evolve into a sophisticated, data-driven marketer that delivers profitable results and high satisfaction with over 19 million customers a year around the world.

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Adaptive marketers focus on customers not channels


Customers won’t always conform to a controlled path of events and channels. Marketers need to embrace their unpredictability.

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8-second race: How retailers can connect with fast-moving customers


In recent years, the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds.

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Adaptive Marketers Focus on Customers, Not Channels


As marketers, our goal is to influence our customers’ decisions. We know that if we provide engaging and relevant experiences, they will reciprocate with loyalty, which leads to increased lifetime value.

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