News

Three Retail Marketing Fixes


2017 will be an important year for many top tier retail brands committed to support their innovation needs tomorrow. They are aware of all the new sales & marketing technology opportunities out there; they are impossible to ignore.

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Campaign Manager 6.0: The Adaptive Customer Experience™ Has Arrived


Alterian has just released Campaign Manager 6.0. This new Adaptive Customer Experience™ platform allows marketers to operate with breakthrough speed and behavioral insights within a single marketing system.

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CMO’s top 8 martech stories for the week – 4 May 2017


Alterian has taken the wrappers off Campaign Manager 6.0, its first major product release since spinning out of SDL and rebranding to Alterian last November.

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Alterian Launches Campaign Manager 6.0


Marketers have been struggling to find a convenient way to orchestrate a consistent and seamless customer experience across their entire ecosystem using one tool and one database. Now there is a solution.

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Alterian Debuts Campaign Manager 6.0 in Its First Post-SDL Release


It’s go time for Denver, Colo.-based Alterian. The campaign management platform was acquired by global content management company SDL in 2012.

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In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities


How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.

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The CX you must deliver within 8 seconds


Here is an overview of the essential steps to create an adaptive customer experience, one for each of the eight seconds marketers must seize before the customer is gone.

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Alterian: Welcome to the 8-Second Era


In its e-book, “Welcome to the 8-Second Era,” Alterian outlines how today’s marketer can effectively capture consumers’ brief attention span as they speed through the overwhelming quantity of content and offers available on every channel.

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The Convergence That Really Counts: Marketing and Customer Service


Marketing is responsible for creating the proper customer experience, start to finish. Just a few years ago, customer experience efforts focused solely on outbound-oriented events.

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CMO roundtable: How to stop optimising channels and focus on the customer opportunity


Marketing leaders from organisations such as Sheike, Officeworks, CBA, ANZ, AGL and more share the challenges of becoming a customer-led marketing team and organisation and the role data, technology, customer insights and culture play in achieving it.

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5 ways to create great real-time marketing campaigns


Brands and businesses serious about getting noticed in the fast-paced digital arena are turning to more strategic and creative ways to leverage real time campaign management, according to Alterian’s CSO, Jeff Hassemer.

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3 Key Marketing Steps Retailers Can’t Ignore in 2017


Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s.

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