News

3 Key Marketing Steps Retailers Can’t Ignore in 2017


Here are three key steps retailers need to take in 2017 — “rights vs. wrongs” that can substantially increase revenue now, far beyond the promise of what lies on the horizon.

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Time to Burn the Customer Journey Map: Channels Don’t Matter Anymore


That Was Then…Back then, consumer behavior was much different. We did not have prolific use of smartphones or tablets, nor did we see much cross-channel behavior.

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Alterian re-emerges as independent marketing software vendor


Management buy-out from SDL allows martech pioneer to re-focus on core vision and take advantage of boom in RTIM sector

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CMO’s top 8 martech stories for the week – 16 February 2017


All the latest martech and adtech news from GMC Software, Rubicon Project, NewsWhip, ROKT, Alterian, HubSpot, Prezzee and Vungle.

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7 Deadly Sins of Retail Innovation


The 7 Deadly Sins of Retail eBook represents work that is having to be done today across many top tier brands to support their innovation need tomorrow.

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Interview: Alterian CEO on martech consolidation and uniting digital with direct


Global chief of new-look cross-channel campaign management and real-time interaction vendor shares his plans to win against the platform play.

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SDL’s marketing software division re-emerges as Alterian


New standalone business will focus on cross-channel campaign and real-time interaction management offering.

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