Marketing G2

About Marketing G2

Marketing G2 (MG2) is the leader in providing technology solutions for customer engagement management, data discovery, and subscription management. Our software solutions and technology platform help clients fully manage the process of engaging, acquiring, servicing, and retaining subscribers. Utilizing our solutions, clients communicate and transact business more effectively with their customers and prospects—growing audience, increasing subscription revenues, and reducing costs. Many of the largest media corporations in North America depend upon them.

Marketing G2 Alterian UI
Complete control: Customize what your clients see to align with your already well-established brand.

Why We Love Partnering With Marketing G2

We began working with Marketing G2 way back in 2003, so they’ve truly been with us through a lot. MG2 uses Alterian Insights and Campaign Manager as part of their G2 Discovery offering to clients. By utilizing our technology, they can offer the insight and execution to help clients fully manage the processes of engaging, acquiring, servicing, and retaining subscribers. In fact, many of the largest media corporations in North American depend on Marketing G2. We currently have 10+ end clients through MG2 and enjoy working with them to creatively solve business problems for each. Our partnership flourishes because of Alterian’s strength in analytics, which is a key component to the G2 Discovery’s success.

Through Alterian solutions, clients like Marketing G2 can communicate and transact business more effectively with their customers and prospects—growing their audience, increasing subscription revenues, and reducing costs. Throw in the fact that the team at MG2 are insightful, driven, and a delight to work with, and you can see why we love working together.

200 subscription model companies managed daily

1.1M new subscribers managed annually

900M marketing emails sent annually

50% share of top 10 US news media properties

1M+ customer journeys facilitated every day