ONLINE AND OFFLINE INTEGRATION

customer shopping in beauty section
THE PROBLEM

The potential customer visits a website and browses extensively, then a short time later, she uses an app to further explore the product or services. Even though the website and the app record her preferences and interests, they fail to coordinate across channels to create a consistent experience and to personalize the experience or influence the customer’s behavior.

THE SOLUTION

The Alterian Customer Experience platform integrates behavior patterns, preferences and actions across all channels using fast and slow data to deliver a customer focused decision in real time, rather than a single channel focus. Alterian consistently delivers real-time time personalization, offers and next steps in the customer’s journey and immediately updates across all channels. All the touchpoints and departments of your brand speak in unison – Marketing, Support, Sales – to deliver the next best action for the customer.

The Benefit

Improved Cost Efficiency: Suppresses pay-per-click and display ads as soon as purchase completes on any channel.

Improved Customer Experience: Customers are not exposed to irrelevant messages and other offers.

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