Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM
Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy.
Campaign Manager 6.2 Product Brief
Campaign Manager 6.2 further simplifies the user experience while giving marketers new levels of power to visualize, identify, and connect with customers for more valuable customer relationships.
Adaptive Marketer Top 10
In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!
Insurance Case Study
One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.
What Is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
ScottishPower Case Studies
ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
Insights Product Brief
Insights is an extremely fast customer and campaign analytics tool that provides a centralized, marketing-specific data environment for Adaptive Marketers™.
Campaign Manager Product Brief
Campaign Manager is a tool to automate a consistently relevant customer experience by using the latest customer state across all campaigns and channels.
Dynamic Decision Engine Product Brief
Dynamic Decision Engine is a channel-agnostic decision engine that enables marketers to optimize content for a specific customer in less than 100 milliseconds.
Adaptive Marketer™ Data Environment Brief
The Adaptive Marketer™ Data Environment is your own centralized, marketing-specific customer data environment that’s consolidated, accurate, and fast.
Adaptive Customer Experience™ Connectors Brief
With Chameleon, leverage hundred of connectors to build the most Adaptive Customer Experience™ possible. These connectors add additional context from external data sources in real time as you personalize messaging in the moment.