Resources

Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM

Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy. 

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Insurance Case Study

One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.

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What Is Adaptive Marketing?

You’re not in control of your customer’s journey—they are. But that’s okay!

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ScottishPower Case Studies

ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.

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Insights Product Brief

Insights is an extremely fast customer and campaign analytics tool that provides a centralized, marketing-specific data environment for Adaptive Marketers™.

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Dynamic Decision Engine Product Brief

Dynamic Decision Engine is a channel-agnostic decision engine that enables marketers to optimize content for a specific customer in less than 100 milliseconds.

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Adaptive Marketer™ Data Environment Brief

The Adaptive Marketer™ Data Environment is your own centralized, marketing-specific customer data environment that’s consolidated, accurate, and fast.

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Adaptive Marketer™ Onboarding Brief

As Adaptive Marketers ourselves, our passion is to quickly make you the most Adaptive Marketer possible, too. Learn more about our onboarding approach and how this transformation begins right away during the sales cycle.

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Millisecond Marketing Brief

Relevancy is everything! You need to be able to personalize messaging in the moment, no matter where or when your customers interact with your brand. That’s #MillisecondMarketing.

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Utilities Solution Brief

Alterian Marketers recognise that every single time a customer interacts with their brand is an opportunity to increase the lifetime value of that relationship.

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7 Deadly Sins eBook

Over the past 10 years, the explosive growth in consumer choices have forced retailers to move quickly to keep up. The result, a mix of technologies and strategies have left us with difficulties in building a cohesive customer experience across channels.

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Utilities Infographic

Understanding your consumers and being able to offer them personalised, relevant and timely communications through a channel of their choice is key to improving your customers experiences and addressing these challenges.

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