Resources

Adaptive Marketer Top 10

In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!

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Insurance Case Study

One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.

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What is Adaptive Marketing?

You’re not in control of your customer’s journey—they are. But that’s okay!

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Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities

This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.

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Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM

Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy. 

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ScottishPower Case Studies

ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.

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Insights Product Brief

Insights is an extremely fast customer and campaign analytics tool that provides a centralized, marketing-specific data environment for Adaptive Marketers™.

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Campaign Manager Product Brief

Campaign Manager is a tool to automate a consistently relevant customer experience by using the latest customer state across all campaigns and channels.

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Dynamic Decision Engine Product Brief

Dynamic Decision Engine is a channel-agnostic decision engine that enables marketers to optimize content for a specific customer in less than 100 milliseconds.

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Adaptive Marketer™ Data Environment Brief

The Adaptive Marketer™ Data Environment is your own centralized, marketing-specific customer data environment that’s consolidated, accurate, and fast.

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Adaptive Customer Experience™ Connectors Brief

With Chameleon, leverage hundred of connectors to build the most Adaptive Customer Experience™ possible. These connectors add additional context from external data sources in real time as you personalize messaging in the moment. 

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Adaptive Marketer™ Onboarding Brief

As Adaptive Marketers ourselves, our passion is to quickly make you the most Adaptive Marketer possible, too. Learn more about our onboarding approach and how this transformation begins right away during the sales cycle.

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