Resources

Adaptive Email Product Brief

Email is still one of the most important and effective means of communication with your customers—which is why you have to make sure your messaging is relevant and stays that way.

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Millisecond Marketing Brief

Relevancy is everything! You need to be able to personalize messaging in the moment, no matter where or when your customers interact with your brand. That’s #MillisecondMarketing.

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Chameleon™ Product Brief

Disconnected tools are not a marketer’s friend. Chameleon™ is a single unified platform, built from the ground up with everything you need to create the ultimate Adaptive Customer Experience™.

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What is Adaptive Marketing?

You’re not in control of your customer’s journey—they are. But that’s okay!

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Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities

This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.

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ScottishPower Case Studies

ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.

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Utilities Solution Brief

Alterian Marketers recognise that every single time a customer interacts with their brand is an opportunity to increase the lifetime value of that relationship.

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3 Reasons Infographic

In recent years we’ve seen the average customer’s attention span reduce to just 8 seconds and yet expectations of what constitutes a great brand experience have risen.

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7 Deadly Sins EBook

Over the past 10 years, the explosive growth in consumer choices have forced retailers to move quickly to keep up. The result, a mix of technologies and strategies have left us with difficulties in building a cohesive customer experience across channels.

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Utilities Infographic

Understanding your consumers and being able to offer them personalised, relevant and timely communications through a channel of their choice is key to improving your customers experiences and addressing these challenges.

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Retail Infographic

With consumer attention spans down to 8 seconds it doesn’t take much for retail customers to look elsewhere. Being able to drive relevant, personal experiences in both real time and as part of your customers purchasing journey is the key to success in this current era.

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Travel Infographic

Driving a joined up customer experience strategy that consistently delivers a relevant and engaging experience, whether on your Website, Contact Centre or App is becoming harder than ever for the Travel Industry in the anytime, anywhere, on any channel generation we live in.

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