3 Reasons Infographic

In recent years we’ve seen the average customer’s attention span reduce to just 8 seconds and yet expectations of what constitutes a great brand experience have risen.
Customers have shared their information, and they expect value in return. Brands have never been under more pressure to deliver personalized,contextual and relevant experiences.
SDL Campaigns recently surveyed over 200 leading marketers to uncover how effectively brands are using data to optimize customer engagement. The findings reveal 3 key reasons why brands are failing…