Too Much Data?
With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.
5 Things That Shaped Campaign Management and Marketing
What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.
Are You Missing Targets?
Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.