Don’t Fear the Data
We had the opportunity to demo new features within our Adaptive Customer Experience™ platform to some of our existing clients at a GBG customer event.
Campaign Manager 6.0
Our new Adaptive Customer Experience™ platform allows marketers to operate with breakthrough speed and behavioral insights within a single marketing system.
CRO PROS: Marketing In the Moment
Alterian collaborated with Catchi to host a CRO PROS session, “Marketing In the Moment,” discussing the importance of real-time marketing.
Customer Experience is Everything: Forrester Consumer Marketing Forum 2017
There has been a notable and growing focus on CX within the industry as the relationship between brands and consumers evolves.
The Battle for Attention: Customer Engagement in the Modern Age
Rebecca Trivella, SVP EMEA at Alterian, writes about her participation in a DMA UK panel on customer engagement in financial services and retail industries.