Data & Customer Experience Make the Greatest IMPACT on Marketing
Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.
CX: The Most Important Marketing Acronym
CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.
Adaptive Marketers are Data-Driven
Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.
Customer Service is Part of the Customer Experience
Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.