5 Things That Shaped Campaign Management and Marketing
What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.
Stop! List-Based Marketing Is Not Database Marketing
You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.