Oath is now Verizon Media Group – Impacts on Email Marketing
As of last month Yahoo! and AOL now live under the rebranded name of Verizon Media Group. What does this mean for email marketers?
MediaPost Email Insider Summit 2018
This year, the MediaPost Email Insider Summit is focusing on the customer first. Alterian’s Adaptive Customer Experience™ Platform is all about being customer-centric, not channel-centric. With our long legacy in email marketing, we have brought the channel of email into the bigger marketing picture.
Don’t Get Married Yet…
Stay out of the spam folder and increase email engagement and deliverability by targeting and personalizing your messaging.
Adaptive Marketers Unite
Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.
Why Don’t You Keep Me Informed?
Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.
Are You Missing Targets?
Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.