JOURNEY INSIGHT
Analyze real customer behavior with Journey Insight
Get full visibility into online customer journeys with your brand, your competitors, and the interactions in between.
See customer journeys beyond your brand
Understand the full online customer journey with Journey Insight, from initial engagement to post-purchase, and see how your brand stacks up against competitors. Pinpoint customer frustrations and discover key market insights to boost revenue and market position.
It’s simple — no IT needed, just insights that seamlessly integrate into your business.
Compare your brand to your competitors
Imagine having a bird’s-eye view of your customers’ complete online journey—where they engage, where they hesitate, and where they turn to your competitors.
Understand your brand's role in each customer journey
Measure yourself against competitors
Pinpoint where customers struggle with your current strategies
No IT support or security audits required
Gain unparalleled insights simply by specifying what aspects of the customer online journey you want analyzed and whom to compare your brand against. It’s that easy!
Tap into our extensive third-party dataset
Gain insights fast with no complicated integrations
Avoid lengthy security audits and approvals processes
See real customer activity across your industry
Leave the guesswork behind. Armed with quantitative data on customer journeys across your brand and your competitors, you can make informed decisions that resonate with your audience.
Compare your performance to known competitors
Discover unknown competitors or purchase influences
Win-loss benchmarks and analysis
How does Journey Insight work?
Journey Insight is an AI-powered platform that reveals the full digital customer journey beyond your owned channels. Using anonymized third-party data, it benchmarks your performance against competitors and delivers actionable insights through interactive dashboards for smarter business decisions.
Analyze the behavioral universe
Identify insights & opportunities
Prioritize with confidence
Journey analytics for the full customer lifecycle
With visibility across every stage of the customer lifecycle, Journey Insight equips marketing, sales, product, and service teams to align around real customer behavior.
Innovative, industry-leading solutions
Our expertise and innovation has been acknowledged as a recurring standout by trusted industry analysts like Forrester.
In the most recent Forrester Wave™ report, Alterian received the highest scores possible in 18 criteria, including:
Customer journey analytics
Real-time journey orchestration across channels
Scalability
Generative AI
Innovation
Welcome to the era of journey intelligence
Journey Insight is the first of its kind. See how we're using advanced AI models to analyze customer data and extract valuable insights at a whole new scale.