Journey Insight by Alterian
70% of the customer journey happens beyond your own channels. Journey Insight shows you this observed customer behavior across your market and your competitors. Just ask our AI plain-language questions and get answers in minutes.
Journey intelligence built on observed customer behavior
Journey Insight is the only solution that combines one of the world's largest customer behavior data sets with advanced AI.
While most tools analyze what happens inside a brand's owned channels, we reveal the unseen majority of decisions happening elsewhere—transforming them into customer journey intelligence and insights businesses can act on.
How it works
How Journey Insight works in three steps
If you're struggling to understand your customers or keep up with rising expectations, Journey Insight delivers clear, actionable insights to make smarter business decisions. See how it works in more detail.
Step 1: Sign up for free
Get valuable insights in just a few minutes with the Journey Insight Free Plan. No setup, integrations, IT support, lengthy security audits, or challenging learning curves.
Step 2: Identify key opportunities
Quickly identify actionable insights from our customer, brand, and market intelligence. Intuitive dashboards and Journey Insight's built-in AI analyst make it easy to pinpoint the most impactful opportunities. Just ask a question in plain language and get an answer in minutes.
Step 3: Prioritize with confidence
Turn reliable data into clear next steps that align to your business goals and KPIs. Accelerate internal alignment and approvals so your team can move faster with certainty.
The most complete view of the customer journey
- Beyond your owned channels
- 70%+Beyond your owned channelsOf the customer journey happens beyond your owned channels. Journey Insight shows you the rest.
- Organizations covered
- 4K+Organizations coveredIn the data, including ~90% of major US brands.
- Defined markets
- 300+Defined marketsAcross 23 major industry categories, with custom markets in paid plans and on request.
- To your first answers
- MinutesTo your first answersAnalyst-quality answers, not months of research.
Competitive intelligence
Compare your brand to your competitors
Imagine having a bird's-eye view of your customers' complete online journey—where they engage, where they hesitate, and where they turn to your competitors. Go deeper with competitive intelligence.
- Understand your brand's role in each customer journey
- Measure yourself against competitors
- Pinpoint where customers struggle with your current strategies
Fast time to value
No IT support or security audits required
Gain unparalleled insights simply by specifying what aspects of the customer online journey you want analyzed and whom to compare your brand against. It's that easy!
- Tap into our extensive third-party dataset
- Gain insights fast with no complicated integrations
- Avoid lengthy security audits and approvals processes
No integrations
Observed behavior
See real customer activity across your industry
Leave the guesswork behind. Armed with quantitative data on customer journeys across your brand and your competitors, you can make informed decisions that resonate with your audience.
- Compare your performance to known competitors
- Discover unknown competitors or purchase influences
- Win-loss benchmarks and analysis
Journey Insight MCP
Works inside the tools you already use
Connect Journey Insight MCP to Claude, ChatGPT, and other MCP-compatible tools. There's no new platform to learn—the intelligence shows up where you work.
Prefer to keep everything in one place? Ask AI gives you the same answers inside Journey Insight.
- Ask natural-language questions from the tools you already use
- Pull observed market and competitor behavior straight into your workflow
- Available on every free and paid plan via Journey Insight MCP
Journey Insight MCP
Use cases
See the behaviors that move your market
Journey Insight reads observed behavior across your whole market, not just your owned channels—so your competitive, marketing, and CX teams can answer the questions they already ask, grounded in real behavior instead of estimates. See market intelligence and audience intelligence in more depth.
Competitive
The competitors you never named
See who buyers actually move between—including the player you have no battlecard for.
Marketing
The in-market audience no profile predicts
Read the real interests driving demand, not the demographic guess a media plan starts from.
CX
Where customers go when they leave
Follow silent churn to its destination in the open market—usually the reason why.
Marketing
Category drift before it hits your numbers
Catch a shift in how your market behaves before it shows up in the quarterly results.
Competitive
Win-loss on real behavior
Benchmark how you convert against named and unknown competitors, from observed journeys.
Marketing
Where the journey actually starts
See the channels and moments that open demand for your segment—before your site does.
Frequently asked questions
What is Journey Insight?
Journey Insight is an AI-first journey intelligence solution that provides brands analysis of customer behavior, competitive insights, and market intelligence.
Journey Insight shows you the full digital customer journey across your brand and your competitors—before visitors reach your site, while they engage with you, and after they leave. You can benchmark win-loss performance, compare journey length and position, and see which brands perform best at each stage, all without any IT setup or integrations.
How is Journey Insight different from other digital intelligence tools?
Journey Insight is the only solution that combines one of the world's largest customer behavior data sets with advanced AI to show end-to-end customer journey behavior across multiple brands, channels, and devices.
Most analytics tools only reveal what happens on your own website or list simple referral sources. Journey Insight goes further by uncovering real multistep, cross-site behavior and delivering ready-to-use comparative metrics so you can understand the bigger picture and make smarter decisions.
What is a market in Journey Insight?
A market brings together businesses that compete to meet the same customer need in a specific region. This grouping gives you a complete view of how customers move through the market, which brands they visit and why, and where market overlaps occur.
Does Journey Insight have data on my brand/market?
Journey Insight has 300+ defined markets ranging across major industries like technology, retail, financial services, and healthcare to niche spaces like anime & manga, DJ equipment & software, and photo printing & personalization.
Journey Insight is always growing with input from our users. If you don't see your market or are interested in a specific competitive set, send us a request here or from inside Journey Insight.
Where does Journey Insight get its data? Is it reliable?
Alterian sources data from multiple opted-in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.
Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.
With 20+ sources in the U.S. and others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.
Can I export the data or reports?
Yes! You can easily download visualizations, the supporting data, and AI answers—both images and text—to use directly in your business reports.
Is there a free version of Journey Insight?
Yes. The Free Plan is free forever and includes top-level insights for all markets and limited daily Journey Insight AI questions. Professional, Premium and Enterprise plans add deeper data, higher AI limits and custom markets. Compare Journey Insight plans.
Can I use Journey Insight in Claude or ChatGPT?
Yes. Journey Insight MCP connects Journey Insight to Claude, ChatGPT and other MCP-compatible AI tools. Set up Journey Insight MCP.
Forrester Wave
Alterian named a Leader in The Forrester Wave
Our expertise and innovation has been acknowledged as a recurring standout by trusted industry analysts like Forrester. In the most recent Forrester Wave™ report, Alterian received the highest scores possible in 18 criteria, including:
- Customer journey analytics
- Real-time journey orchestration across channels
- Scalability
- Generative AI
- Innovation
Welcome to the era of journey intelligence
Journey Insight is the first of its kind. See how we're using advanced AI models to analyze customer data and extract valuable insights at a whole new scale.