For agencies
Pitches are winner-take-all. Journey Insight gives your new-business team observed market, competitive and audience intelligence from beyond the client's own channels—the evidence behind a recommendation, not another deck of assertions.
Market intelligence
The edge that wins a pitch is the one nobody else brought
In a winner-take-all pitch, the team that understands the client's market best wins. But most of that market now moves where your research tools can't follow—comparison sites, communities, AI answers, competitors the client has never benchmarked.
70%+
of the buying decision now happens outside of a brand's owned channels
The data was never hidden. What's been missing is the instrument to read it—and to bring it into the room.
The difference
Domain-shaped tools give domain-shaped answers
Most research tools were built to describe one slice of activity. Journey Insight was built on a different object entirely.
SEO, social and web-traffic tools
See one slice: keywords, mentions, visits. Ask a market question and they answer in the shape they were built for.
Journey Insight
Sees the whole observed customer journey, composed from raw behavior across the open market—not a single channel.
What that lets you show the room
Things a single-channel tool can't reconstruct, because it never held the journey shape to begin with. In a pitch, that difference isn't a feature. It's the slide the other agencies don't have.
The competitor with no battlecard
The challenger taking share that nobody in the room has named yet.
The audience no media plan targeted
An in-market interest segment read from observed behavior, not a demographic profile.
The moment a customer left for someone else
The step in the journey where the switch to a competitor happens.
Pitch-ready
Pitch-ready intelligence, in the vocabulary of the brief
Three kinds of evidence, each answering a question the client is already asking—and each defensible in the room because it's observed, not modeled.
Better inputs → better strategy
Most pitches are built on the client's own data—yours can check it
A traditional pitch runs on the numbers, segments and success stories the client hands over. If any of it is off—an audience narrower than they think, a competitor they've discounted, a channel that isn't really converting—the strategy inherits the blind spot, and so does your pitch.
You catch the narrow audience, the discounted competitor or the underperforming channel before it's baked into the recommendation.
- What the client hands you: their owned-channel view—their numbers, their segments, their story. Accurate as far as it goes, and no further
- What Journey Insight adds: an independent, observed read of the same market—so you can confirm what holds up, correct what doesn't, and pitch on ground you've verified
How you run it
No new platform to learn—yours, made sharper
Nothing to rip out, no methodology to defend to a client. The intelligence shows up in the deliverable.
The economics
Funded by the business it wins
Right once
The divergence you show only has to be real for that one room.
Already budgeted
Funded by the new-business spend a pitch already commits, at a fraction of the cost of commissioning bespoke research.
Compounds
The same intelligence layer serves the next pitch—and the client work after you've won it.
Questions agencies ask
How is Alterian different from other tools, like Semrush, Similarweb or Ahrefs?
Those tools rely on modeled traffic estimates organized around domain snapshots and keyword catalogs. Alterian is built on observed clickstream behavior—real browsing events captured as ordered journeys.
Most enterprise teams use Alterian alongside Semrush or Similarweb: one for SEO workflows, the other for behavioral and journey intelligence.
Which markets does Journey Insight cover?
The intelligence layer reaches 300+ vertical markets, with custom markets available on request.
Where does the data in a pitch come from, and will it stand up in the room?
Journey Insight's data comes from multiple opted-in, anonymized behavioral panels, and is 100% GDPR and CCPA compliant. Customer journey data is collected via mobile and desktop apps and browser plugins, double-blind, fully anonymized at source, and validated before use.
With 20+ sources in the US and others worldwide, no single stream contributes more than 20% of the data available. That limits bias from any one group of users.
Does Journey Insight require any IT setup or data sharing?
No. Journey Insight works out of the box—no tracking code, SDK, first-party data upload or IT involvement required, and you share no customer data with Alterian to use it. The behavioral data that powers it is collected independently through Alterian's opt-in panel network, so you can start exploring your market the moment you sign up.
Do we have to change our tools?
No. Journey Insight works as a standalone tool, or through Journey Insight MCP inside the stack you already use.
Bring the evidence to your next pitch
Start exploring in minutes with a free Journey Insight account, or book a 30-minute walkthrough with our team. We'll define a sample market in your category and show you the strategic answers your current stack can't deliver.