Journey Insight
Alterian Journey Insight is a customer journey intelligence platform powered by anonymized journey data from millions of users and billions of browsing events, helping you move beyond onsite analytics and last-click attribution with evidence-based customer journey insights and behavioral analytics.
Platform at a glance
300x
larger panel than traditional customer research
Millions
of anonymized panel members
Billions
of behavioral signals
300+
defined markets across 23 industries
See how it works
Customer experience analytics and on-demand journey visualizations
See where your visitors came from, where they went next, and how your competitors compare, all in one place. See how it works.
An interactive tour of visitor journeys to and from leading tech brands' websites.
The gap in your current stack
Traditional analytics are limited to your website and owned channels
Most customer journeys begin long before users reach your website and continue after they leave. Customers compare brands across multiple sessions, channels and devices, while search engines, reviews, comparison sites and third-party content heavily influence buying decisions.
Traditional on-site analytics only measure activity on your own digital properties. They cannot show:
- What customers searched for before discovering your brand
- Which competitors they compared during the same journey
- What reviews, guides or third-party content influenced decisions
- Where audiences went after leaving your website
- How customers moved between your brand and competitors
The Alterian difference
Customer experience analytics beyond your brand
Without visibility beyond your own site, customer journey analysis becomes assumption-based rather than evidence-based. Alterian Journey Insight closes this gap using real clickstream analytics and open-web behavioral data—the customer experience analytics layer that extends beyond your owned properties.
Analyze complete customer journeys across search engines, social media, review platforms, partner websites and competitor domains with journey analytics software that reveals real behavior, not survey opinion. It's customer journey analytics and customer experience analytics in one place—grounded in observed behavior.
What journey intelligence reveals
Customer journey analytics that see beyond your website
Understand the real customer journey across search engines, comparison websites, partner sites and your own digital properties before, during and after audiences engage with your brand.
Pre-visit journeys
Customer journey tracking that starts before users reach your brand. See the search queries, referral domains, category content and comparison destinations that shape decisions—where content gaps and messaging opportunities live.
In-session comparison set
Multiple brands appearing in the same session is an explicit comparison signal. Alterian quantifies which brands customers compare you against, in what order, and how often. Learn more about our competitive intelligence software.
Post-visit journeys
User journey analytics that continue after visitors leave your site. See whether customers convert, return later, or move on—critical for churn risk and assist effects.
Cross-session footprints
Customer lifecycle analytics that reveal behavior across the user's entire activity in the panel—including categories with nothing to do with your direct market. See how Journey Insight builds a complete audience intelligence picture across your market.
Customer behavior analytics across search
Search intent in journey context—search engine events with the query captured in URL parameters, not just isolated keyword volumes. Customer journey tracking meets search intent, in one view.
Campaign attribution within the journey
UTM parameters on session events let you attribute campaign-driven journeys end to end. See which campaigns started journeys, which assisted, and which closed.
Who it's for
Designed for the teams who own the journey
Align teams around a single evidence base to streamline decision-making. Journey Insight delivers actionable intelligence across marketing, CX and strategy. Journey Insight also covers audience intelligence, competitive intelligence and market intelligence—see them in typical use cases.
Use cases
- Content strategy
- Campaign strategy
- Customer experience analytics
- Omnichannel journey tracking
- Customer lifecycle analytics
- Channel mix planning
- CRO with offsite context
- Paid media by journey position
- Win-loss and churn analysis
- Cross-team journey alignment
Built for
- Performance and paid media teams
- Content and SEO leaders
- Lifecycle and loyalty marketers
- CMOs and VPs of marketing
- CX directors
- Journey optimization teams
- Insight and strategy analysts
Industries
- Retail
- Ecommerce
- Telecom
- Financial services
- Travel and leisure
- Media and entertainment
- Healthcare
- …and more
Frequently asked questions
What is customer journey intelligence?
Customer journey intelligence is the discipline of reconstructing, analyzing and acting on the real, observed paths customers take across the digital ecosystem—including search engines, partner sites, content sites and your own properties.
Where journey mapping is typically based on workshops and surveys, customer journey intelligence is grounded in observed behavioral data.
How is journey intelligence different from journey analytics?
Customer journey analytics usually refers to on-site behavior analysis—what users do once they reach your properties. Customer journey intelligence extends the view to the full path across the open web, including the touchpoints that happen before users arrive and after they leave. The two are complementary.
Where does the customer journey data come from, and is it reliable?
Journey Insight's customer journey data comes from multiple opted-in, anonymized behavioral panels, and is 100% GDPR and CCPA compliant. Customer journey data is collected via mobile and desktop apps and browser plugins, double-blind, fully anonymized at source, and validated before use.
With 20+ sources in the US and others worldwide, no single stream contributes more than 20% of the data available. That limits bias from any one group of users, improving accuracy and reliability.
Is the journey data anonymized?
Yes. Users are identified only by an anonymized panel ID. Insights represent behavioral patterns within the observed panel rather than identified individuals.
How does Alterian define a session and a user journey?
A session is continuous browsing activity with no inactivity longer than 30 minutes—analyzed within the Session Data Set (SDS). A user journey spans all sessions for a user who has interacted with your market—analyzed within the Market Data Set (MDS).
Can I see what customers searched before visiting my brand?
Yes. Search queries are present in URL parameters when the journey event is on a search engine domain. Alterian parses these queries and presents them alongside the next-clicked destination in the journey.
How much does customer journey intelligence from Journey Insight cost?
Customer journey intelligence is part of Journey Insight, which offers a robust free plan. For deeper insights, additional features, higher AI usage limits and customizations, see Plans & Pricing, or contact us with any questions.
Is Alterian a customer experience analytics platform?
Journey Insight is a journey intelligence solution that covers customer experience analytics—with a difference. Where most customer experience analytics tools focus on on-site session replay, feedback surveys and heatmaps, Alterian's customer experience analytics extend beyond your website. See the full customer journey across search engines, comparison sites, partner content and competitor domains—the customer experience analytics your on-site tools can't see.
What journey analytics software does Alterian offer?
Alterian Journey Insight is journey analytics software that reconstructs complete customer journeys from real clickstream data—millions of anonymized users, billions of browsing events. Unlike traditional customer journey analytics that stop at your domain edge, Alterian's journey analytics software follows the customer path across the open web, with omnichannel journey analytics and customer lifecycle analytics in one place.
How is this different from customer journey analytics or omnichannel journey analytics tools?
Traditional customer journey analytics analyzes on-site behavior. Omnichannel journey analytics tools stitch owned-channel data across web, email and app. Alterian extends both—into the open web. That means customer journey tracking including competitor comparisons, third-party review sites, search intent and post-visit outcomes. Same journey view, wider evidence base.
Ready to see the real customer journey?
Start exploring in minutes with a free Journey Insight account, or book a 30-minute walkthrough with our team. We'll select a sample market in your category, reconstruct real journeys from live data, and show you the patterns your current analytics stack can't see.