Interactive product tour
AI-powered market intelligence built on real observed behavior. Uncover opportunities, understand audiences, and make confident decisions faster.
How it works
Get started in four steps
Step 1: Find your market
Find and select a predefined market to begin your analysis—300+ of them, across 23 industries.
Step 2: Explore real behavior
See how people navigate across channels, sites, and competitors in real time.
Step 3: Generate AI insights
Get analyst-quality reports and opportunity analysis in seconds, from a question asked in plain language.
Step 4: Act on opportunities
Share, export, and act with confidence across your organization.
Interactive demo
Click through it yourself
A guided walkthrough of the real product: pick a market, follow the journeys, read the AI analysis. Nothing to install and no sign-up.
Prefer a walkthrough with your own market in front of you? Book a demo.
Market intelligence
Find opportunities before your competitors do
AI-driven reports reveal emerging trends, category gaps, and growth opportunities so you can stay ahead.
- Summarize the competitive landscape
- What sets the market leader apart?
- Where are the opportunities in this market?
Journey intelligence
See the full customer journey, beyond your owned channels
Understand where visitors come from, where they go next, and how your journeys compare.
- Where visitors came from and where they went next
- Which competitors they compared during the same journey
- The search queries and referral domains that shape decisions
Audience intelligence
Understand every audience on demand
Profile your audiences with demographics, interests, and behaviors to target, segment, and win more.
- Identify high-indexing interest segments across your audience and competitors
- Compare audience profiles and behaviors across competing brands
Ask it anywhere
The same intelligence, inside the AI tools you already use
Connect Journey Insight to Claude, ChatGPT or any MCP-compatible AI tool with Journey Insight MCP, and ask your market the same questions in plain language—without leaving your workflow.
Journey Insight MCP
Where the data comes from, and how it stays private
All data is 100% anonymized, double-blind, and fully compliant with GDPR and CCPA. No personal data, just real observed behavior.
- Anonymized
- 100%AnonymizedAt source
- Global data sources
- 20+Global data sourcesTrusted, global data sources
- From any one source
- <20%From any one sourceNo single source contributes more than 20% of data
- Compliant
- GDPR & CCPACompliant
Frequently asked questions
How do I get started with Journey Insight?
Sign up free at insight.alterian.com, then pick one of 300+ predefined markets across 23 industries. The free plan covers your market and your competitors. Compare plans.
Do I need to install anything to try the tour?
No. The interactive demo is a guided walkthrough of the real product, with nothing to install and no sign-up.
How is the data kept private?
All data is 100% anonymized, double-blind, and compliant with GDPR and CCPA. It comes from 20+ global sources, and no single source contributes more than 20%.
Can I use Journey Insight inside Claude or ChatGPT?
Yes. Journey Insight MCP connects Journey Insight to Claude, ChatGPT or any MCP-compatible AI tool. See how Journey Insight MCP works.
See journeys beyond your brand
The free plan covers your market and your competitors. Start there, or bring your questions to a working session with us.