Journey Insight by Alterian
70% of the customer journey happens out of sight. Turn the lights on.
Your analytics see your own channels. Journey Insight shows you the rest: observed behavior across your whole market and your competitors, before customers find you and after they leave. Ask it anything in plain language and get an answer in minutes.
Free plan, no card needed. No setup, integrations or IT support
Not a sample, a survey or a guess. One of the world's largest sets of observed customer behavior.
- Real consumers
- 6M
- In an anonymized panel, 300x larger than traditional customer research
- Journey interactions
- 56B
- And behavioral signals a year
- Defined markets
- 300+
- Across 23 industry categories
- Organizations covered
- 4K+
- Including around 90% of major US brands
Pioneering journey intelligence
Journey Insight is the only solution that combines one of the world's largest customer behavior data sets with advanced AI.
While most tools analyze what happens inside a brand's owned channels, we reveal the unseen majority of decisions happening elsewhere—transforming them into insights businesses can act on.
How it works
Get the insights you need to meet your goals
If you're struggling to understand your customers or keep up with rising expectations, Journey Insight delivers clear, actionable insights to make smarter business decisions.
Step 1: Sign up for free
Get valuable insights in just a few minutes with the Journey Insight Free Plan. No set up, integrations, IT support, lengthy security audits, or challenging learning curves.
Step 2: Identify key opportunities
Quickly identify actionable insights from our customer, brand and market intelligence. Intuitive dashboards and AI-powered chat make it easy to pinpoint the most impactful opportunities.
Step 3: Prioritize with confidence
Turn reliable data into clear next steps that align to your business goals and KPIs. Accelerate internal alignment and approvals so your team can move faster with certainty.
Insights
See the latest journey insights
Networking series
Attend an AI ♥ CX community event
Join us for a series of discussion-driven events with real-world stories from AI innovators in marketing, CX, and journey management.
Journey Insight
Customer journey intelligence across your industry
Harness the power of AI to discover actionable insights and analytics from your customers across your entire industry.
Make CX a true business asset
Forrester Wave™ Leader
Innovative, industry-leading solutions
Our expertise and innovation has been acknowledged as a recurring standout by trusted industry analysts like Forrester. In the most recent Forrester Wave™ report, Alterian received the highest scores possible in 18 criteria, including:
- Customer journey analytics
- Real-time journey orchestration across channels
- Scalability
- Generative AI
- Innovation
Frequently asked questions
What is Journey Insight?
A journey intelligence solution that shows observed customer behavior across your market and your competitors, not just inside your own channels.
Where does the data come from?
An anonymized panel of 6M real consumers, with 56B journey interactions and behavioral signals a year across 300+ defined markets.
Is there a free plan?
Yes. The Journey Insight Free Plan gives you insights in minutes, with no setup, integrations or IT support.
Can I use Journey Insight in Claude or ChatGPT?
Yes, through Journey Insight MCP, which brings the same answers into the AI tools you already use.
See customer journeys beyond your brand
Where are your customers when they're not with you? See the entire online customer journey with Journey Insight.