Adapt to your customers' needs with the Adaptive Customer Experience Platform.

Read the Forrester Case Study to see how ScottishPower boosted contract renewals, reduced cost, and improved customer satisfaction.

The Adaptive Marketer™ Approach

Customer journey maps don’t work anymore because channels don’t talk to one another.

We turn these...

Customer Journey Maps

  • Batch and blast email marketing
  • Linear channel-centric triggers
  • Multiple inconsistent experiences per customer
  • Delayed channel-centric personalization
  • Siloed audience segmentation
  • Static reports & analytics
  • Multiple disconnected tools

Into these…

Opportunity Trees™

  • Adaptive real-time email marketing
  • Dynamic real-time adaptive decisions
  • One consistently relevant experience per customer
  • In-the-moment customer-centric personalization
  • Holistic audience segmentation
  • Real-time reports & actionable insights
  • One unified platform

Never miss another opportunity again.

Combine all historical customer information (slow data) with in-the-moment behavior (fast data) during each interaction to stay relevant faster than your customer can blink.

Alterian Chameleon Adaptive Customer Experience Platform


The Adaptive Customer Experience™ Platform: Do more with less using one tool.

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Access and manage the full extent of each customer relationship in a matter of seconds

  • Customer & Campaign Analytics
  • Real-Time Results & Reporting
  • Adaptive Marketer™ Data Environment
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Campaign Manager

Orchestrate a consistently relevant Adaptive Customer Experience in full context

  • Real-Time Campaign Management
  • Adaptive Marketing Automation
  • Omni-channel orchestration
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Dynamic Decision Engine

Adapt to each customer in real time with in-the-moment personalization on any channel

  • Adaptive Email & Trigger Campaigns
  • Adaptive Data Mobilization
  • Adaptive Identity Management

You know you can do better.

Become an Adaptive Marketer™