Customer expectations have changed – they expect brands to know them, personalize content and deliver next best actions – all in real-time across every touchpoint. A Journey Orchestration Platform enables this experience.
“As customers embrace new, never-before-seen behaviors, journey orchestration can help your firm now to…Understand new customer behaviors as they happen.” Forrester
Changes in customer behavior are not one-time events. They will continue to change every month by region, by personas, and by economic circumstances. Therefore digital transformation should not be seen as one single shift. It’s not only about do it now but also about do it consistently. This can feel overwhelming, complex, time consuming and expensive, so where do we start?
Alterian clients have conquered digital transformation in phases and steps using our Fast-track blueprint methodology.
Alterian named as a leader in the Journey Orchestration Wave™, Q2 2020 as a vendor delivering real-time personalization, offers and next steps in the journey. According to the report, Alterian focuses on:
Alterian received the highest scores possible in the criteria of Journey Orchestration, Visualization, Client Experience, Usability, and the Commercial Model.
Digital transformation is an urgent imperative, and real-time journey analytics has emerged as the crucial first step. This is the first installment of the Alterian Digital Transformation Series – Start with Journey Analytics Playbook.
This Playbook highlights how listening and learning with real-time journey analytics can help your company understand the changing behaviors of customers and what steps are needed to take action.
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Successful brands know that they need to be customer centric across their entire operation and many have turned to personalization in addressing individualized customer needs.
Good personalization is the marriage of customer centric strategy and data integration into a unified brand experience for all. It sounds simple, so why do personalization efforts keep falling short of their business goals? Read our latest article on how to find out how to fine tune your Personalization.