About Us

Marketing is HARD.

But we’ve been tackling the hard problems for 20 years. In this business, you don’t last that long unless you produce results for your customers. We exist to make the marketer successful. No—we exist to make the marketer a BADASS. We are obsessed with making marketing better.

What a ride it’s been. The game has changed, so we adapted with it. Because we knew that the marketers needed it.

Everyday, we apply our collective experience to produce results for our customers. We get that you need immediate answers to your business questions… so we built a lightning fast data environment. We understand that you need to create personalized offers to engage your customers… so we built you the tools to orchestrate personalized campaigns across any channel. We get that this all has to happen in real time… so we built you a personalization engine that works in milliseconds.

Marketers can’t wait for other parts of the organization; our customers move fast, and you need to do that as well. So we’ve built this all into one tool for marketing to use.

Yeah, this is hard work—but we can’t imagine doing anything else.

The Alterian Brand

With 20 years of experience, Alterian helps marketers adapt to the unpredictable behavior of their customers so they can always send the right message no matter where and when an interaction occurs. Innovative brands use Alterian’s Chameleon Platform to create an Adaptive Customer Experience™ that automatically adapts to the unpredictable behavior of their customers and naturally improves every single time a brand interaction occurs on any touchpoint.

Find out how Adaptive Marketers™ are solving their unique challenges by always being one step ahead and maximizing every opportunity to increase the lifetime value of each customer, one relationship at a time.

1997 Founded

3,000+ Global Users

250+ Customers & Partners

1,000s+ of man years in martech experience

220+ Cups of Coffee & Tea per Day

25,000+ Slack Messages per Month

Chief Adaptive Marketers

We asked: “Why do you do what you do?”

As you might expect, this resulted in some heartfelt and profound thoughts about marketing. In such an emotive and passionate industry, we are driven by the desire to help marketers be better than their competition. We are emboldened by the challenges of new technology and modern marketing. We might be marketers, but we’re also consumers; above all, we strive to help companies create the types of customer experiences that we want to have ourselves.

Great stuff, right? But we thought you might enjoy their snarky answers as well….

Bob Hale Alterian CEO

Bob Hale Chief Executive Officer

I secretly want to control the world. Marketing is where we twist minds to our will… muahaha.

Jeff Hassemer Chief Strategy Officer

love marketing… that, and Hollywood said I was too fat.

Chris Nolan Alterian CTO

Chris Nolan Chief Technology Officer

Life’s too short for crappy marketing—especially since it’s so essential to the commercial world.

Marty Shepard Alterian EVP Worldwide Sales

Marty Shepard EVP Worldwide Sales

There is a serious shortage of left-handed marketers out there fighting the oppression of the right-handed world.

Odette Borsten Alterian

Odette Borsten VP Global Customer Support

I’m regularly spotted up at 3 am translating “technicalese” into human-understandable conversation.

Ashley Mandell-Lynn Alterian

Ashley Mandell-Lynn VP Global Services

Oh, you know… just fine tuning my skills for a career in international diplomacy.

Tim Dietrich Alterian VP of Finance

Tim Dietrich VP of Finance

Wait… we work in marketing?

Come hang out with the cool kids.

Check out our open job postings.