Marketing is HARD.
But we’ve been tackling the hard problems for 20 years. In this business, you don’t last that long unless you produce results for your customers. We exist to make the marketer successful. No—we exist to make the marketer a BADASS. We are obsessed with making marketing better.
What a ride it’s been. The game has changed, so we adapted with it. Because we knew that the marketers needed it.
Everyday, we apply our collective experience to produce results for our customers. We get that you need immediate answers to your business questions… so we built a lightning fast data environment. We understand that you need to create personalized offers to engage your customers… so we built you the tools to orchestrate personalized campaigns across any channel. We get that this all has to happen in real time… so we built you a personalization engine that works in milliseconds.
Marketers can’t wait for other parts of the organization; our customers move fast, and you need to do that as well. So we’ve built this all into one tool for marketing to use.
Yeah, this is hard work—but we can’t imagine doing anything else.
The Alterian Brand
With 20 years of experience, Alterian helps marketers adapt to the unpredictable behavior of their customers so they can always send the right message no matter where and when an interaction occurs. Innovative brands use Alterian’s Chameleon Platform to create an Adaptive Customer Experience™ that automatically adapts to the unpredictable behavior of their customers and naturally improves every single time a brand interaction occurs on any touchpoint.
Find out how Adaptive Marketers™ are solving their unique challenges by always being one step ahead and maximizing every opportunity to increase the lifetime value of each customer, one relationship at a time.
3,000+ Global Users
250+ Customers & Partners
1,000s+ of man years in martech experience
220+ Cups of Coffee & Tea per Day
25,000+ Slack Messages per Month
Chief Adaptive Marketers
We asked: “Why do you do what you do?”
Bob Hale Chief Executive Officer
I secretly want to control the world. Marketing is where we twist minds to our will… muahaha.
Jeff Hassemer Chief Strategy Officer
I love marketing… that, and Hollywood said I was too fat.
Chris Nolan Chief Technology Officer
Life’s too short for crappy marketing—especially since it’s so essential to the commercial world.
Marty Shepard EVP Worldwide Sales
There is a serious shortage of left-handed marketers out there fighting the oppression of the right-handed world.
Odette Borsten VP Global Customer Support
I’m regularly spotted up at 3 am translating “technicalese” into human-understandable conversation.
Ashley Mandell-Lynn VP Global Services
Oh, you know… just fine tuning my skills for a career in international diplomacy.
Tim Dietrich VP of Finance
Wait… we work in marketing?