Customer expectations have changed – they expect brands to know them, personalize content and deliver next best actions – all in real-time across every touchpoint. A Journey Orchestration Platform enables this experience. Forrester has evaluated vendors against 28 criteria, chosen the 11 most significant to include in the Wave and named Alterian as a leader.

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Alterian named a Leader

Alterian named as a leader in the Journey Orchestration Wave™, Q2 2020 as a vendor delivering real-time personalization, offers and next steps in the journey. According to the report, Alterian focuses on:

  • Rapid time-to-value
  • Simple adoption
  • Real-time insights to action

Alterian received the highest scores possible in the criteria of Journey Orchestration, Visualization, Client Experience, Usability, and the Commercial Model.

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Forrester Wave Leader

What it means to work with a leader

The Journey Orchestration space is still relatively new and emerging. To gain a better insight of potential vendors, it helps to use independent research, such as by Forrester, a leading global research and advisory firm. They review the market, score vendors against 28 detailed criteria and speak to reference clients.

Many vendors do not meet the strict criteria and do not make the Forrester Wave™. Knowing a company is recognized as a Leader in the Journey Orchestration Platforms Q2 2020 can give prospective clients confidence of a vendor’s current capabilities and future strategy.

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Forrester Wave Diagram

Benefiting from Journey Orchestration

Alterian enables clients to take control of journey orchestration across all channels, and easily design experiences using machine learning and AI. With Covid-19 cranking up pressure on customer relationships, Alterian’s offering is more essential than ever; it’s almost purpose-built to help firms survive and thrive. With speed so important, our Fast Track Blueprints let you deliver business value in days not months.

An Alterian client explained to Forrester as part of the wave assessment,

“The platform has transformed our business into being a customer-centric organization [..] generated a substantial reduction in costs and increased value generation.”

Overall Alterian were awarded the maximum score for existing client experience.

Hyper Personalized Journeys

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