Journey Insight MCP
Connect Journey Insight to the AI tools you already use, like Claude or ChatGPT, and ask your market anything in plain language.
The competitor benchmarks, journey drop-off, and audience shifts you'd brief a research agency for—answered in seconds, grounded in real consumer behavior, without leaving your workflow.
Live in Claude
See it in action
Ask a real question and watch Journey Insight AI answer inside Claude—grounded in observed behavior, with the metrics attached. Click through a real session below.
Your market and competitor intelligence, on demand
Whatever you'd normally open a research project for, you can now just ask. A few starting points—swap the bracketed terms for your own market and brands:
- How does [your brand]'s customer loyalty compare to [competitor] in the [market] market?
- Where do customers drop off in the [market] purchase journey?
- What proportion of [brand] customers cross to a competitor within 90 days of a support interaction?
- Which websites and referral sources drive the highest-quality acquisition journeys for [brand] in [market]?
- How does [brand]'s audience overlap with [competitor]'s, and what sets the loyal segment apart?
What the data covers. Customer lifecycles, campaign and referral journeys, audience overlap and competitor benchmarking across the United States, Canada, the UK and Ireland. Free plans answer broad market-overview questions; paid plans unlock deeper querying across lifecycles, journeys and competitor benchmarking.
The standard
One connection, any agent
MCP—the Model Context Protocol—is an open standard: a universal adapter that lets any AI application reach outside tools through one common interface. Because Journey Insight speaks it, a single connection makes your market and competitor intelligence available to any MCP-compatible AI.
Model Context Protocol
Everywhere you work
Built to work wherever you do
However your organization uses AI—off the shelf, self-built, or the technology you take to market—Journey Insight connects to it.
In the AI tools you already use
Add Journey Insight to your AI tool of choice and ask market and competitor questions in plain language, right inside your daily workflow.
In the agents you build
Give your in-house agents and automations a market intelligence capability they can call. One connection turns Journey Insight into a tool your agent uses like any other.
In the products you sell
Partners, platforms and agencies can embed Journey Insight intelligence inside their own product or AI layer, offered under their own experience.
The foundation
Your AI is only as good as the data underneath it
Journey Insight gives your AI the foundation for success.
Grounded
Real customer data, not the model's guesswork. Every answer draws on observed behavior from 20 anonymized panels and 100k to 400k panelists per market. When a question falls outside your plan or the data, Journey Insight AI says so rather than inventing an answer.
Benchmark-grade
99%+ confidence level; under 1% margin of error. Directional intelligence, drawn from a representative panel, that you can take into a real decision.
Secure and compliant
No integrations or PII. Read-only and gated by your Journey Insight account and plan. ISO 27001:2022 certified. Fully anonymized and excluded from GDPR and CCPA. Your prompts are never used to train AI models.
Setup guide
Connect Journey Insight MCP, step by step
No engineering project, no API key. In Claude, ChatGPT or another MCP-compatible AI,
add a custom connector with the Journey Insight MCP server URL,
https://mcp.journeyinsight.alterian.net/mcp, sign in with your Journey Insight
account, and ask. Pick your tool for a walkthrough.
Using another MCP-compatible AI tool? The same server URL works there too—see the MCP questions in the FAQ.
Frequently asked questions
What is the Journey Insight MCP?
The Journey Insight MCP is a connector that makes Alterian's market and competitor intelligence available directly inside AI tools like Claude and ChatGPT. Instead of switching to Journey Insight separately, you ask questions in plain language and get structured insights without leaving the tool you're already using.
Journey Insight's query capabilities, data and plan-based access controls all apply when you use it—the same data and the same limits as in the product, available conversationally.
What data does Journey Insight MCP access?
The same behavioral data and market intelligence available in Journey Insight: customer journey patterns, competitor benchmarking, referral sources, lifecycle stages and market-level behavioral insights across your active plan's markets.
The connector is read-only: it cannot modify data, create records or take any action inside Journey Insight on your behalf. Access is limited to the markets and features in your plan. If a question falls outside your plan's scope, Journey Insight AI says so rather than guessing, and raw panel-level data is not accessible through it.
Do I need a Journey Insight account to use the MCP connector?
Yes. The connector requires an active Journey Insight account, and your plan determines which markets and features are reachable through it—the same limits that apply in the product.
The free plan costs nothing, so you can connect and start querying without a paid subscription. Compare plans.
What can the Journey Insight MCP connector not do?
It is optimized for conversational queries and structured insight delivery. It cannot access raw panel-level data, generate custom visualizations, or take any action inside Journey Insight on your behalf.
Daily AI usage limits from your plan apply equally when querying through another tool. If a question is outside your plan's market coverage, Journey Insight AI says so rather than guessing. For full market exploration, interactive dashboards, detailed reports and data exports, the Journey Insight web application is the right tool.
Bring your market intelligence into the conversation
Journey Insight makes the tools you already use smarter—no new platform, no change to how you work. Connect it to Claude, ChatGPT or any AI that speaks MCP, and start asking.