Journey Insight MCP
Market intelligence, right where you already work
Connect Journey Insight to the AI tools you already use, like Claude or ChatGPT, and ask your market anything in plain language.
The competitor benchmarks, journey drop-off, and audience shifts you'd brief a research agency for—answered in seconds, grounded in real consumer behavior, without leaving your workflow.
Works with any MCP-compatible AI.
Platform at a glance
4k+
organizations
90%
of major US brands
23
industries
300+
predefined markets
Millions
of anonymized panel members
Billions
of behavioral signals
Your market moves faster than your research can
The answers are out there—in competitor journeys, audience shifts, and referral patterns. But getting to them means logging into another platform, exporting data, and stitching it together while the moment passes. So the questions that don't quite justify a research project go unasked, and decisions get made on instinct. Journey Insight changes where the intelligence lives: it comes to you, inside the AI tools and systems you already work in.
See it in action
Ask a real question and watch Journey Insight AI answer inside your assistant—grounded in observed behaviour, with the metrics attached.
Live in Claude
In the Journey Insight US Athletic Footwear market, which brands is Nike losing customers to? Where in the journey do they switch?
Your market and competitor intelligence, on demand
Whatever you'd normally open a research project for, you can now just ask. A few starting points—swap the bracketed terms for your own market and brands:
How does [your brand]'s customer loyalty compare to [competitor] in the [market] market?
Where do customers drop off in the [market] purchase journey?
What proportion of [brand] customers cross to a competitor within 90 days of a support interaction?
Which websites and referral sources drive the highest-quality acquisition journeys for [brand] in [market]?
How does [brand]'s audience overlap with [competitor]'s, and what sets the loyal segment apart?
What the data covers
Customer lifecycles, campaign and referral journeys, audience overlap, and competitor benchmarking across the United States, Canada, UK and Ireland
Free plans answer broad market-overview questions; paid plans unlock deeper querying across lifecycles, journeys, and competitor benchmarking.
One connection, any agent
MCP—the Model Context Protocol—is an open standard: a universal adapter that lets any AI application reach outside tools through one common interface.
Because Journey Insight speaks it, a single connection makes your market and competitor intelligence available to any MCP-compatible AI.
Built to work wherever you do
However your organization uses AI—off the shelf, self-built, or the tech you take to market—Journey
In the AI tools you already use
In the agents you build
In the products you sell
In the platforms your teams already work in
Your AI is only as good as the data underneath it
Journey Insight gives your AI the foundation for success.
Grounded
Benchmark-grade
Secure and compliant
Connect in three steps
No engineering project, no API key. If you use Claude, ChatGPT, or another MCP-compatible AI, you're minutes away.
Step 1
Add the connector
Step 2
Sign in
Step 3
Ask
Frequently asked questions
The Journey Insight MCP is a connector that makes Alterian's market and competitor intelligence available directly inside AI tools like Claude and ChatGPT. Instead of switching to Journey Insight separately, you can ask questions in plain language and get structured insights without leaving the AI tool you're already using.
The connector uses MCP (Model Context Protocol), an open standard that lets AI tools connect to external data sources through a consistent, secure interface. Journey Insight's query capabilities, data, and plan-based access controls all apply when you use Journey Insight MCP—the same data and limits as in the product, available conversationally.
MCP (Model Context Protocol) is an open standard that lets AI tools like Claude and ChatGPT connect to external data sources through a consistent, secure interface. It enables third-party services—like Journey Insight—to be made available inside AI conversations without requiring a custom-built connection for each tool.
The Journey Insight MCP connector uses this standard to bring Alterian's market intelligence directly into tools like Claude and ChatGPT, so you can ask questions about customer journeys and competitors without leaving the AI workflow you're already using.
You can ask market and competitor questions conversationally and get structured answers drawn from Alterian's behavioral data. The questions available to you depend on your plan tier.
Example prompts:
"What are the most common drop-off points in the UK motor insurance purchase journey?"
"How does [brand]'s customer lifecycle compare to the market average?"
"Which referral sources are driving the highest quality acquisition journeys in US retail banking?"
"What journey patterns precede a customer leaving a brand during the retention stage?"
Answers come back as a narrative summary with key metrics. Your plan's daily Journey Insight AI usage limits apply equally when querying through Claude or ChatGPT.
The Journey Insight MCP accesses the same behavioral data and market intelligence available in the Journey Insight platform. This includes customer journey patterns, competitor benchmarking, referral sources, lifecycle stages, and market-level behavioral insights across your active plan's markets.
The connector is read-only—it cannot modify data, create records, or take any actions inside Journey Insight on your behalf. Access is limited to the markets and features included in your plan; if a question falls outside your plan's scope, Journey Insight AI will say so rather than guess. Raw panel-level data is not accessible through the connector.
Alterian sources data from multiple opted in, anonymized behavioral panels and is 100% GDPR/CCPA compliant.
Customer journey data is collected via mobile/desktop apps and browser plugins. The data is double-blind, fully anonymized at source, and further validated before use.
With 20+ sources in the U.S. others worldwide, no single stream contributes more than 20% of the data available. This limits data bias from specific user groups, improving accuracy and reliability.
Yes. The Journey Insight MCP connector requires an active Journey Insight account. Your plan determines which markets and features are accessible through the connector—the same limits that apply in Journey Insight apply when querying through Claude or ChatGPT.
The free plan is available at no cost, so you can connect and begin querying without a paid subscription.
The Journey Insight MCP connector is optimized for conversational queries and structured insight delivery. It cannot access raw panel-level data, generate custom visualizations, or take any actions inside Journey Insight on your behalf—it is read-only.
Daily AI usage limits from your plan apply equally when querying through another tool, like Claude or ChatGPT. If a question is outside the scope of your plan's market coverage, Journey Insight AI will say so rather than guess.
For full market exploration, interactive dashboards, detailed reports, and data exports, the Journey Insight web application is the right tool.
Bring your market intelligence into the conversation
Journey Insight makes the tools you already use smarter—no new platform, no change to how you work. Connect it to Claude, ChatGPT, or any AI that speaks MCP, and start asking.