Forrester Wave Customer Journey Orchestration Platforms Leader 2024

Alterian named as a leader in the Customer Journey Orchestration Wave™, Q2 2024. Alterian’s AI-powered Real-Time CX Platform gives true insight into customer-led journeys and discovers the real customer journeys take across channels, enabling brands to act on those insights with journey orchestration that delivers on critical business objectives.

Alterian’s Real-Time CX Platform helps businesses:

• Journey Insight™ – offers full visibility into online customer journeys with your brand, your competitors, and the interactions in between.

• Journey analytics and AI – identify friction points and key insights from customer interactions.

• AI-powered journey orchestration – delivers personalized, end-to-end experiences across all channels.

Alterian received the highest possible scores in 18 criteria, including:

• Customer journey analytics

• Customer journey orchestration across channels

• Scalability

• Generative AI

• Innovation