We Are A Leader In The Forrester Wave™: Customer Journey Orchestration Platforms 2024

Alterian named a Leader in Journey Orchestration Platforms by Independent Research Firm
  • Alterian is recognized as a leader in journey orchestration platforms by an independent research firm.
  • Alterian received the highest possible scores in 18 criteria, including customer journey analytics and customer journey orchestration across channels, scalability, generative AI and innovation.

Alterian has been recognized as a Leader in The Forrester Wave™: Customer Journey Orchestration Platforms, Q2 2024. Vendors and their platforms are independently assessed based on a range of 30 criteria, grouped by current offering, strategy, and market presence to identify the most significant journey orchestration platforms in the market.

Alterian’s Real-Time CX Platform helps companies adapt to the new customer-led era. The platform gives true insight of customer-led journeys and discovers the real journeys that customers take across channels, enabling brands to act on those insights with journey orchestration that delivers on critical business objectives.

“The future of customer experience is incredibly exciting, driven by technology that understands and responds to customers in real-time. AI is pivotal in this evolution. Journey insights form the backbone of every customer interaction and experience enhancement. Alterian’s unique positioning as a customer journey analytics and orchestration platform simplifies insights for customer-led digital transformation.” says Bob Hale, CEO of Alterian.

Hale goes on to say, “Our newest feature – Journey Insight™, understands the full online customer journey from initial engagement to post-purchase, and gives a company the ability to see how they stack up against competitors. With AI technology and no IT involvement needed, it pinpoints customer frustrations and discovers key market insights that seamlessly integrate into your business to boost revenue and market position.”

The Forrester Wave report states that Alterian continues to mature its platform to “Journey Insight™ (pre-loaded journeys based on millions of individuals, opted-in and anonymized, covering over 100 billion journey events) to provide an instant view of journeys, orchestration playbooks to improve journey discovery and time to value, and no code data integration, powered by AI and real-time decisioning.” Forrester goes on to state “Alterian is a great fit for CX and marketing teams, and agencies, needing a quick journey view of an industry and AI-powered real-time journey behavior analysis”.

“It is an honor to be recognized as a leader in journey orchestration platforms. Being named a Leader in The Forrester Wave™: Customer Journey Orchestration Platforms is, in our opinion, positive recognition of our commitment to empower customer-led companies with journey orchestration technology so that they gain true journey insight into their customers and achieve their strategic objectives.”, says Alterian CEO, Bob Hale.

Read more about Alterian’s Real-time CX Platform and proven methodologies.

About Alterian

Alterian and our global partner network has a proven history of delivering real-time customer experience (CX) solutions to brands across the US, UK and Australia. Our leading real-time CX platform enables brands to fully understand journey insights and act upon their customers’ interactions, gathering relevant data from multiple touchpoints, recommending next best actions, and enabling companies to deliver the experiences their customer’s demand.

Key benefits of Alterian’s leading Real-Time Customer Experience Platform:

  • Journey Insight™ by Alterian offers full visibility into online customer journeys with your brand, your competitors, and the interactions in between.
  • Journey analytics and AI analyzes customer interactions to discover friction points and key insights
  • Journey orchestration powered with AI automatically delivers individualized end-to end customer experiences to any channel
  • Easily integrate and turbo-charge your existing channels and systems
  • A simple scalable model customized to your business needs

Find out why We are a Forrester Journey Orchestration Wave Leader