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Alterian

Journey Action

Deliver the next best actions and personalized recommendations using our Experience Designer to orchestrate journeys with ease.

Streamline, simplify, and speed up your journey design

For many brands, making a multi-channel journey requires briefing multiple teams. With Alterian's Experience Designer, you can create enhanced experiences covering all your channels in seconds.

Using a library of out-of-the-box logic and connector tiles as building blocks, it's easy to add and edit standard logic and any of the channels. The visual flow makes it straightforward for colleagues to understand your journey, putting you in control of your journeys.

The Journey Action Experience Designer showing a customer journey built from logic and channel tiles on a visual canvas

Boost productivity with out-of-the-box connectors and AI

All brands are under pressure to respond to customers faster. Our central library of actions lets you use and edit our standard pieces of logic and 200+ connectors, so you do not have to start from scratch.

Delivering the right customer experience can require detailed rules and advanced logic, or knowing where to support your decisions with AI. With Alterian's journey orchestration capabilities, power users can work with our Action Template Builder.

Adding a new channel to a customer journey in the Journey Action Experience Designer

Orchestrate simultaneous journeys for every customer

Many of our brands have hundreds of journeys live at any one time. A customer hitting a website or call center could be eligible for multiple rules to fire and support multiple journeys, and a brand needs to be able to control priorities.

With Alterian, it is easy to prioritize or rank each rule. As business requirements change, you can simply change these priorities and put the change into action immediately.

The Journey Action opportunities matrix, ranking the rules eligible to fire for a customer by priority

Use AI insights and decision-making models for optimized recommendations

Customers are in control, and their journeys can be complex. They expect brands to respond and reach out to them in under 100 milliseconds across any channel they choose, which makes it tough for brands to keep up.

Alterian has embedded AI throughout the platform. Whether it's using models to make the next best recommendations and drive personalization, or using our Multi-Armed Bandit tile to automatically roll out the best-performing content, Alterian has it covered.

A Journey Action pattern overview dashboard showing journey performance used to optimize recommendations

CX that lets you work smarter, not harder

The Alterian Real-Time CX Platform powers more sophisticated customer journeys while streamlining your team's workflow.