The former TiVo and Weather Channel CEO joins Alterian's board of advisors as subscriber retention moves to the forefront of Pay-TV business strategy.
Alterian · 2021-01-02 · 3 min read
Alterian has announced that Dave Shull, an experienced Pay-TV, media and technology executive, has joined the company's board of advisors. Shull will provide strategic guidance for Alterian's product offering to the Pay-TV and digital media verticals as subscriber retention moves to the forefront of business strategy in a rapidly evolving marketplace.
With over 15 years of experience in executive roles across Pay-TV, OTT and digital media, Shull most recently worked with Alterian during his tenure as CEO at TiVo.
Shull commented on the opportunity for Pay-TV operators:
The Alterian Real-Time CX Platform uses AI technology to help the Pay-TV market quickly identify subscribers that are likely to churn based on a customer's varied activities, in real time. While viewership of entertainment has increased during the pandemic, the economic pressure on subscribers is intense. As a result, operators need to work proactively to make sure that every aspect of the customer experience is targeted to maintaining these high value subscribers. Alterian's track record of fast implementations and fast ROI will be critical to the industry as a whole.
Bob Hale, CEO of Alterian, spoke to the addition of Shull to the advisory board:
Dave brings us a wealth of experience and insight into the challenges and solutions for the Pay-TV market. His long experience at Dish and CEO roles at The Weather Channel and TiVo provide essential executive context for our platform and its application in achieving critical business goals for the rapidly changing Pay-TV market.
About Alterian
Alterian has a 20-year history of delivering software solutions to help brands understand and interact with their customers. With a diverse range of customers in the US, UK and Australia, we serve vertical markets including Pay-TV, utilities, financial services, retail and healthcare.
The Real-Time CX Platform allows your brand to track, analyze and influence meaningful real-time interactions within each customer's journey, to deliver the perfect interaction at the perfect time to optimize acquisition, engagement and retention.
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