Opinion

70%+ of how customers research and decide happens off your channels. Alterian's CEO on why the journey debate keeps missing that.

Enterprise AI connects everything you already know—but the market shaping your customers stays invisible. Bob Hale on the missing layer of market intelligence.

Adobe, Databricks, and others are advancing AI in marketing and CX—but 70%+ of the customer journey stays invisible. Discover the gap beyond your data.

Journey management is widely discussed and rarely operationalized. The Institute for Journey Management exists to make it a recognized business discipline.

Alterian VP of Business Development Nate Lamos on what changed in 2024 — AI in orchestration, customers in charge, and why ROI is still the hard part.

Alterian Product Director Alex Thompson on digital twins of customers, why AI enables rather than replaces human decisions, and what to watch for.

Alterian CEO Bob Hale on the trends, challenges and strategies shaping the CX landscape, and why adaptation matters more than any single technology.

Alterian's CEO and Data Axle's SVP Client Technology on what a customer-led journey actually means, and what data and AI have to do to enable one.

SaaS software leader adds experienced technology executive to the board, bringing 30 years of operating experience across agency, software and services.

A strategic partnership bringing customer journey orchestration to Finnish clients, built on Alterian's Real-Time Customer Experience Platform.

Alterian's partner Data Axle debuts an omnichannel campaign management solution for nonprofit marketers, built on top of Alterian software.

A strategic partnership integrating Alterian's Real-Time CX Platform with Mobile Cloud's robotic process automation across front and back office.

The former TiVo and Weather Channel CEO joins Alterian's board of advisors as subscriber retention moves to the forefront of Pay-TV business strategy.

Journey orchestration is simply the opportunity to improve the customer's path to a desired outcome. What that requires behind the scenes is less simple.

Alterian CTO Dr Chris Nolan on the difference between AI and ML, where to start, and the pitfalls—including optimizing one team's metric into another's failure.

Two days of networking with industry experts and Forrester analysts, focused on turning a CX wish list into a to-do list and pushing CX innovation.