Practice
Boosting high-value conversions with individualized customer experiences
This leading travel company was struggling with an underperforming abandon cart program and losing customers to competitors that offered superior real-time experiences.
The business knew customers would compare multiple travel brands at once when deciding who to purchase from. Poor customer response times, and an abandon cart program limited to one channel only — email — meant there was no real-time visibility or opportunity to respond to customer behavior as it happened. As a result, they were losing customers to their competition.
Alterian helped this leading travel company implement customer journey orchestration that improved conversions of abandoned browsers by 13%, increased conversion of high-value customers by 19%, and achieved a 15% increase in CSAT.
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An email-only abandon cart program and slow response times were losing customers to competitors. High-value conversions rose 19%, CSAT 15%.
