Customer journeys are complex and are as unique as each individual in your customer base. Collectively customers create billions of data points across their interactions, purchases, feedback and products usage. Understanding what key journeys are, how to improve them and tackling the complexity of orchestrating journeys requires the right tools and practices.
Traditional approaches often appear to work well for initial Journey analysis and orchestration as they require little gathering of customer data. Effectively scaling and adapting to an ever-changing consumer world can be a challenge. Journey AI is a powerful tool that can accelerate insights and scale across all of your customer journeys.
Journey AI allows you to:
Alterian provides a clear and simple way to understand how AI and Machine Learning is put into place with simple use cases, and once success and confidence are proven in these controlled and simple use cases, more complex use cases are deployed. This builds confidence within brands that AI and Machine Learning is a better approach to managing journey complexity.
Alterian Journey AI is embedded into our existing orchestration and analytics tools to help you answer key questions that have previously been difficult to answer. It then makes it easy to scale and gives brands that ability to act on these questions in real-time interactions with customers:
Alterian’s Journey AI does the heavy lifting for you. It constantly learns and tunes itself based on customers’ real-time interactions, discovering new journeys and automatically optimizing journey paths as customer behavior and touchpoints change.
This means as a brand you can spend more time defining what success looks like and have a better ability to target new opportunities for revenue growth with the assistance of Journey AI.
Journey AI can increase productivity over 10x. The following example use cases show the difference Journey AI can make.