Campaign Management

Orchestrate your entire Customer Experience in full context from one place.

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Manage Your Campaigns

A customer experience orchestration tool within the Real-Time Customer Experience Platform that enables CX Professionals to automate a consistently relevant brand experience by simultaneously sharing the latest state of each customer relationship across multiple campaigns and channels.​

Challenge

​CX Professionals struggle to find a convenient way to orchestrate a consistent and seamless customer experience across their entire ecosystem using one tool and one data environment.

Solution

​Alterian Campaign Manager connects all data sources, enabling CX Professionals to simultaneously share the latest state of each customer relationship across multiple campaigns in real-time. This creates a consistently relevant experience across their entire ecosystem.

Campaign Manager Features

Multiple Campaign Types, One Data Environment

Build batch, trigger, and real-time campaigns all from the same place using your Insights Data environment, so that your audience segments and campaign results are dynamically connected, shared, and updated across your entire customer experience platform.

Response-Driven Personalization

Apply response-driven personalization to any of your campaigns so you can automatically send the right message and naturally adapt to your customers’ unpredictable behavior across any channel.

Always Use the Latest Customer State

Build campaigns that always use the latest state of each customer relationship by merging in-the-moment response activity (fast) data with historical (slow) data from your Insights Data Environment.​

Results in Minutes

See campaign success in a matter of minutes as new response data flows in, and then act on that new data simultaneously as customers are interacting with your brand.

​Third-Party Integrations

If you have existing third-party tools, ESPs and partners that you love, keep using them! Over the past 20 years we’ve built flexible APIs and open-source connectors, enabling Campaign Manager to integrate with most industry-standard players and more.

​Alterian Email Manager Integration (Optional)

Campaign Manager has its own feature-rich ESP that is directly integrated with your Insights Data Environment, giving you the unique ability to not only create standalone email campaigns and embed them into trigger and real-time campaigns from the same tool, but also to see email response data in minutes rather than hours or days.

Campaign Types

Campaign Manager supports three different context-driven campaign types to solve your CX personalization challenges and achieves your business objectives.

Batch Campaigns

Channels: All Communication: Outbound Business Objectives: Basic Personalization: Slow Data (Audience Segment)

Batch campaigns are linear, automated campaigns effective for outbound communication that offer highly relevant, personalized, and targeted customer experiences. Deliver high volume and dynamically tailored content by using the audience segmentation (slow data) you created from your Insights Data Environment to make sure that you’re always sending content based on the latest state of each customer relationship. When using Alterian’s Email Manager as your main ESP, email response data (fast data) will flow back into Campaign Manager in a matter of minutes rather than hours or days. This allows you to quickly see the success of your campaigns as it happening. Email Manager supports extremely high volumes and a feature-rich experience for all your essential marketing needs. Third-party ESP and channel integrations are available.

Trigger Campaigns

Channels: All Communication: Inbound & Outbound Objectives: Moderate Personalization: Slow Data (Audience Segment) + Fast Data (Previous Channel Response Activity)

Trigger campaigns are linear automated multi-channel campaigns effective for creating a more Adaptive Customer Experience that automatically responds to your customers based on their behavior on the channels that are accounted for in the campaign. Apply the audience segments you created from your Insights Data Environment (slow data) and merge it with the customer’s inbound response activity data (fast data) as inbound events are triggered to create an ongoing customer experience with relevant messaging across multiple channels.

Real-time Campaigns

Channels: All Communication: Dynamic (< 100 Milliseconds) Objectives: Advanced Personalization: Slow Data (Audience Segment) + Fast Data (In-the-Moment Activity + Response)

Real-time campaigns are dynamic automated all-channel campaigns effective for creating a fully Customer Experience that will always send the right message based on the latest state of each customer relationship no matter where and when a brand interaction occurs. Apply the audience segments you created from your Insights Data Environment (slow data) and merge it with the customer’s in-the-moment activity data (fast data) as the customer is interacting with the channel. Create and define custom decisioning rules that are channel-agnostic. Integrate any data source with your real-time campaign to leverage online or offline data, helping you achieve even the most complex business objectives.

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