We are a Forrester Wave Leader

Customer Journey Orchestration Platforms 2024


Alterian named as a leader in the Customer Journey Orchestration Wave™, Q2 2024. Alterian’s AI-powered Real-Time CX Platform gives true insight into customer-led journeys and discovers the real customer journeys take across channels, enabling brands to act on those insights with journey orchestration that delivers on critical business objectives.

Alterian’s Real-Time CX Platform helps businesses:

  • Journey Insight™ – offers full visibility into online customer journeys with your brand, your competitors, and the interactions in between.
  • Journey analytics and AI – identify friction points and key insights from customer interactions.
  • AI-powered journey orchestration – delivers personalized, end-to-end experiences across all channels.

Alterian received the highest possible scores in 18 criteria, including:

Forrester Wave

  • Customer journey analytics
  • Customer journey orchestration across channels
  • Scalability
  • Generative AI
  • Innovation

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