Jeff Hassemer

Chief Strategy Officer

The Buzzword Creator

Jeff is a global product marketing executive known for his thought leadership and notable product achievements in the areas of customer experience, marketing technology, and advertising technology solutions. As CSO for Alterian, he oversees marketing and sales to effectively position and sell our Adaptive Customer Experience platform. His 20 years of experience in the industry and passion for teaching others make Jeff a strong and knowledgeable leader. 

In his spare time, you can probably find Jeff at one of his kids’ many sporting events. From ice hockey, to fastpitch softball, to golf, and more, he and his family love sports so much he and his wife even have their own sporting goods franchise! Based in Denver, Jeff loves spending time out in the Colorado wilderness and going golfing. 

Why do you do what you do?

“I love the challenge. Marketing is by far the hardest discipline in business and nothing drives me more than being able to help a client achieve a stellar result. I have been known to shed a tear when a client tells me that we produced a multi-million dollar result for them.”

Why do you REALLY do what you do?

love marketing… that, and Hollywood said I was too fat.

23 years industry experience

100% believer in loving what you do

2.5M United airline miles

2 kids i love

30 rounds of golf per year