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Unknown Visitor Conversion

A classic challenge is how to convert unknown website visitors into known visitors; particularly the ones who show interest.  Using the Alterian Real-Time CX Platform you can listen for behavior across customer sessions then trigger personalized in-moment messaging to customers you want to encourage to register.  Within the Alterian Rule Designer, it is easy to define both the engagement criteria and message results either manually or using machine learning.  The result is more of the right visitors registering on your site.

Ad Spend Optimization

If a customer has just purchased, you do not want to keep advertising that product to them.  With our Real-Time CX Platform, as soon as a customer purchases you can notify your advertising and social platforms to suppress or switch to a new advertising message thus reducing waste in your advertising budget.

Referrer Tracking and Visualization

Visitors are constantly redirecting to your website from emails, SMS, ads or social posts.  Sometimes it is not easy to see which sources work best–not just in driving the initial visit, but over time.  To solve this problem, our Real-Time CX Platform includes multi-channel tracking together with journey visualization reporting to bring journey data to life.

Re-start a Paused Registration

Many anonymous visitors land on websites and start to register but then abandon the process.  With our Real-Time CX Platform, it’s easy to capture that abandonment behavior and use it to trigger a personalized registration message when they return to the site.

Intelligent Registration

Many registration processes are static; the same message, same triggers, and same offers running all year round.  As a business user, it would be good to make changes when you want, without having to start off a major development process.  Using the Alterian Rule Designer, anyone can create and manage variables such as clicks, offers, images and copy Machine learning can also be employed to drive these variables so the best performing content is automatically deployed.  More registrations occur with you in control.

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