Insights Product Brief

Insights Workflow

Customer and campaign analytics in full context at your fingertips.

Doesn’t that sound nice? Insights, a component of the Chameleon™ Adaptive Customer Experience™ Platform, is an extremely fast, train-of-thought customer and campaign analytics tool that provides Adaptive Marketers™ with their own centralized, marketing-specific data environment to turn insights into action.

With the Adaptive Marketer™ Data Environment, Customer Analytics, and Campaign Analytics in one tool, you can:

  • Always know the latest state of each customer relationship
  • Gain insights at the speed of thought
  • Act across all campaigns
  • Increase internal productivity

Download the brief to dive deep into these capabilities and better understand the Insights workflow.