Customer and campaign analytics in full context at your fingertips.
Doesn’t that sound nice? Insights, a component of the Chameleon™ Adaptive Customer Experience™ Platform, is an extremely fast, train-of-thought customer and campaign analytics tool that provides Adaptive Marketers™ with their own centralized, marketing-specific data environment to turn insights into action.
With the Adaptive Marketer™ Data Environment, Customer Analytics, and Campaign Analytics in one tool, you can:
- Always know the latest state of each customer relationship
- Gain insights at the speed of thought
- Act across all campaigns
- Increase internal productivity
Download the brief to dive deep into these capabilities and better understand the Insights workflow.