ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
By leveraging the combined power of the Adaptive Customer Experience™ Platform, including Insights, Campaign Manager, and our Dynamic Decision Engine, they were able to upgrade their approach to campaigns, centralize all customer data, take advantage of the latest state of each customer relationship to make personalization decisions in less than 100 milliseconds, and more.
Across three case studies for specific personas and business objectives, we examine how Alterian enabled ScottishPower to achieve new heights, including significant improvements in:
- Increased monthly retention
- Faster average time to value
- Greater speed and ease of campaign deployment
- Improved channel engagement
- Reduction in costs
Download the case studies to learn more about the Adaptive Customer Experience™ Platform in action.