Tag:

adaptive marketer

online information

Too Much Data?


With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.

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Data Helpers Alterian

Still Waiting on IT to Pull Customer Data for Marketing?


Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.

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Adaptive Marketer Data Environment icon

Stop! List-Based Marketing Is Not Database Marketing


You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.

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Opportunity Trees icon

Customer Journey Maps Don’t Work Anymore… So Upgrade Them


If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.

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Alterian elevateCX Event logo

elevateCX Bristol


This invitation-only event will dive into Alterian technology, the problems we solve, and what it means to be an Adaptive Marketer™. You’ll hear from our guest speaker from the DMA, Zac Thorton, who will be discussing the GDPR and why you should make privacy a brand asset.

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CRMC 2017 graphic

How to Save Retail


Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.

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DataIQ Summit 2017 logo

Adaptive Marketers are Data-Driven


Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.

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Customer solutions theatre at Utility Week Live 2017

Customer Service is Part of the Customer Experience


Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.

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Graph

Are You Missing Targets?


Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.

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Martech 5000 Marketing Technology Landscape 2017

Too Many Tools?


The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?

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Meme

The Millennial Expectation


Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.

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ADMA dinner in Australia

The Adaptive Customer Experience™ Has Your Back


At an executive dinner hosted by ADMA, Alterian discussed how our Adaptive Customer Experience™ platform can solve a slew of common marketing challenges.

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