Adaptive Marketing

Digital Transformation Europe 2018

Thomas Doherty, Chief Product Officer of ScottishPower, will be presenting on a panel, discussing the Alterian Adaptive Customer Experience™ Platform and referencing the recent Forrester case study: ScottishPower Adapts to Customers with RTIM.

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Too Much Data?

With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.

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Data Helpers Alterian

Still Waiting on IT to Pull Customer Data for Marketing?

Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.

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Stop! List-Based Marketing Is Not Database Marketing

You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.

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Customer Journey Maps Don’t Work Anymore… So Upgrade Them

If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.

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Why Don’t You Keep Me Informed?

Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.

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