MediaPost Email Insider Summit 2018

This year, the MediaPost Email Insider Summit is focusing on the customer first. Alterian’s Adaptive Customer Experience™ Platform is all about being customer-centric, not channel-centric. With our long legacy in email marketing, we have brought the channel of email into the bigger marketing picture.

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Digital Customer Experience Strategies Summit 2018

Digital Customer Experience Strategies Summit 2018

Alterian will join America’s premiere digital customer experience summit, with 20+ industry-leading speakers. Get on the cutting-edge with exclusive insights on digital CX strategies to deliver your brand’s promise.

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Campaign Manager Opportunity Tree Pattern

Campaign Manager 6.2

Alterian launches the latest release of Campaign Manager, a core component of our Adaptive Customer Experience™ Platform. Our technology allows marketers to operate within a single marketing system, offering a seamless user experience that enables digital marketers to compete and win in the omnichannel world.

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CX Starts With a Z

What was the digital landscape like when you were a kid? Vastly different than it is today for Gen Z, that’s for sure. As a marketer, you’re are responsible for CX strategy. How can you intelligently adapt to various age brackets, especially generations outside of your own?

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Data Helpers Alterian

Still Waiting on IT to Pull Customer Data for Marketing?

Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.

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Adaptive Marketer Data Environment icon

Stop! List-Based Marketing Is Not Database Marketing

You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.

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Opportunity Trees icon

Customer Journey Maps Don’t Work Anymore… So Upgrade Them

If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.

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IMPACT17 logo

Data & Customer Experience Make the Greatest IMPACT on Marketing

Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.

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Sally presenting to the crowd

Adaptive Marketers Unite

Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.

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CEO Bob Hale speaking at elevateCX event

CX: The Most Important Marketing Acronym

CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.

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Alterian elevateCX Event logo

elevateCX Bristol

This invitation-only event will dive into Alterian technology, the problems we solve, and what it means to be an Adaptive Marketer™. You’ll hear from our guest speaker from the DMA, Zac Thorton, who will be discussing the GDPR and why you should make privacy a brand asset.

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Jeff Hassemer of Alterian speaking at the Yes 2017 Summit

Yes! to Better CX

Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.

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