Where Adaptive Marketers™ Come to Learn
Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM
Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy.
Insurance Case Study
One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.
What Is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
ScottishPower Case Studies
ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
Insights Product Brief
Insights is an extremely fast customer and campaign analytics tool that provides a centralized, marketing-specific data environment for Adaptive Marketers™.
Dynamic Decision Engine Product Brief
Dynamic Decision Engine is a channel-agnostic decision engine that enables marketers to optimize content for a specific customer in less than 100 milliseconds.
Droppin' some knowledge on you.
From The Blog
Campaign Manager 6.2
Alterian launches the latest release of Campaign Manager, a core component of our Adaptive Customer Experience™ Platform. Our technology allows marketers to operate within a single marketing system, offering a seamless user experience that enables digital marketers to compete and win in the omnichannel world.
Crowned Chameleon: Harley Thorne
Harley is an incredibly dynamic problem solver, working across all Alterian departments to ensure the success of our clients and colleagues alike. Learn more about this Jack-of-all-Trades in and out of the office—including his obsession for the Bristol Rovers!
Too Much Data?
With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.