Where Adaptive Marketers™ Come to Learn
Adaptive Marketer Top 10
In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!
Insurance Case Study
One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.
What is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM
Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy.
ScottishPower Case Studies
ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
Droppin' some knowledge on you.
From The Blog
Crowned Chameleon: Harley Thorne
Harley is an incredibly dynamic problem solver, working across all Alterian departments to ensure the success of our clients and colleagues alike. Learn more about this Jack-of-all-Trades in and out of the office—including his obsession for the Bristol Rovers!
Too Much Data?
With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.
Crowned Chameleon: Jaap Jan van den Bosch
Jaap Jan van den Bosch works for Alterian out of the Netherlands. As a user experience designer, his attention to detail and willingness to work across teams and with our partners makes him stand out. Learn more about him, including his high action adventures, like vertical skydiving.