Adaptive Marketers™

Where Adaptive Marketers™ Come to Learn

Adaptive Marketers are innovative customer experience enthusiasts. They simultaneously achieve a business objective while creating the best brand experience possible. Start creating and sharing new ways to maximize every opportunity with your customers.


Adaptive Marketer Top 10

In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!

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Insurance Case Study

One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.

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What is Adaptive Marketing?

You’re not in control of your customer’s journey—they are. But that’s okay!

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Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities

This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.

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Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM

Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy. 

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ScottishPower Case Studies

ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.

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Droppin' some knowledge on you.

You have a lot of questions, we have a lot of answers… and they’re all found here in our extensive library of courses, training videos, knowledge base, and more for Alterian customers and partners.

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