Where Adaptive Marketers™ Come to Learn
Forrester Case Study: ScottishPower Adapts to Customer Needs with RTIM
Download Forrester’s case study on how Alterian’s Adaptive Customer Experience Platform™ helped ScottishPower, a major UK utilities supplier, overhauled its enterprise marketing technology ecosystem to align with business goals to better unify its customer strategy.
Campaign Manager 6.2 Product Brief
Campaign Manager 6.2 further simplifies the user experience while giving marketers new levels of power to visualize, identify, and connect with customers for more valuable customer relationships.
Adaptive Marketer Top 10
In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!
Insurance Case Study
One of the United States’s largest insurance providers needed to increase policy purchases by driving relevant awareness of limited liability coverage. We increased their conversions by 20%.
What Is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
Droppin' some knowledge on you.
From The Blog
Campaign Manager 6.2
Alterian launches the latest release of Campaign Manager, a core component of our Adaptive Customer Experience™ Platform. Our technology allows marketers to operate within a single marketing system, offering a seamless user experience that enables digital marketers to compete and win in the omnichannel world.
Crowned Chameleon: Harley Thorne
Harley is an incredibly dynamic problem solver, working across all Alterian departments to ensure the success of our clients and colleagues alike. Learn more about this Jack-of-all-Trades in and out of the office—including his obsession for the Bristol Rovers!
Too Much Data?
With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.