Where Adaptive Marketers™ Come to Learn
Adaptive Marketer Top 10
In this comprehensive eBook, we dive into the top 10 things that Adaptive Marketers can do that traditional digital marketers can’t. Learn how to be a better marketer!
Direct General Case Study
Direct General needed to increase policy purchases by driving relevant awareness of limited liability coverage. See how they increased their conversions by 20%.
What is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
ScottishPower Case Studies
ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
Insights Product Brief
Insights is an extremely fast customer and campaign analytics tool that provides a centralized, marketing-specific data environment for Adaptive Marketers™.
Droppin' some knowledge on you.
From The Blog
CX Starts With a Z
What was the digital landscape like when you were a kid? Vastly different than it is today for Gen Z, that’s for sure. As a marketer, you’re are responsible for CX strategy. How can you intelligently adapt to various age brackets, especially generations outside of your own?
Crowned Chameleon: Mal Roberts
Mal has an infectious “lets make it happen” attitude when it comes to customer success. This product manager jumps in to any team to help colleagues solve problems. Learn a bit more about this proud father and husband with a cheeky sense of humor we all love!
5 Things That Shaped Campaign Management and Marketing
What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.