Where Adaptive Marketers™ Come to Learn
Adaptive Email Product Brief
Email is still one of the most important and effective means of communication with your customers—which is why you have to make sure your messaging is relevant and stays that way.
Millisecond Marketing Brief
Relevancy is everything! You need to be able to personalize messaging in the moment, no matter where or when your customers interact with your brand. That’s #MillisecondMarketing.
Chameleon™ Product Brief
Disconnected tools are not a marketer’s friend. Chameleon™ is a single unified platform, built from the ground up with everything you need to create the ultimate Adaptive Customer Experience™.
What is Adaptive Marketing?
You’re not in control of your customer’s journey—they are. But that’s okay!
Customer Journey Maps Give Me #FOMO: Fear of Missing Opportunities
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
ScottishPower Case Studies
ScottishPower is one of the ‘big six’ suppliers in the UK’s retail energy market, providing energy to more than 5 million customers. As an Ultimate Adaptive Marketer™, ScottishPower recognizes the importance of customer experience as a unique identifier.
Droppin' some knowledge on you.
From The Blog
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.
Crowned Chameleon: Latoria Jackson
Alterian’s Latoria Jackson is this month’s Crowned Chameleon. Not only is she a rock for our support team, she’s also quite the character! Get to know her.
Chameleon™, The Adaptive Customer Experience™ Platform, has arrived! Take your marketing to the next level with #MillisecondMarketing capabilities.