Travel Case Study – Increasing Conversions Using Individualization

Boosting high-value conversions with individualized customer experiences.

This leading travel company was struggling with an underperforming abandon cart program and losing customers to competitors that offered superior real-time experiences.

The business knew customers would compare multiple travel brands at once when deciding who to purchase from. Poor customer response times and an abandon cart program limited to one channel only (email) meant there was no real-time visibility or opportunity to respond to customer behavior in real-time. As a result, they were losing customers to their competition.

Read our case study to find out how Alterian helped this leading travel company implement Customer Journey Orchestration that improved conversions of abandoned browsers by 13%, increased conversion of high-value customers by 19%, and achieved a 15% increase in CSAT.


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