Steve Palfreyman in Europe

Crowned Chameleon: Steve Palfreyman

Steve is a true DevOps hero that our clients and colleagues alike often find themselves relying on for expertise and help. Learn a bit more about him!

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IMPACT17 logo

Data & Customer Experience Make the Greatest IMPACT on Marketing

Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.

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Sally presenting to the crowd

Adaptive Marketers Unite

Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.

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Alex Thompson on a boat

Crowned Chameleon: Alex Thompson

Customers, partners, or colleagues—Alex Thompson is there. On the Professional Services team, this month’s Crowned Chameleon is… quite the chameleon!

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CEO Bob Hale speaking at elevateCX event

CX: The Most Important Marketing Acronym

CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.

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Jeff Hassemer of Alterian speaking at the Yes 2017 Summit

Yes! to Better CX

Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.

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Puzzle piece icon

Why Don’t You Keep Me Informed?

Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.

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Joe Park in a lush forest

Crowned Chameleon: Joe Park

Joe Park wears a lot of hats, solves a lot of problems, and is loved by a lot of people. Meet this month’s Crowned Chameleon winner from our development team!

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Alterian Tough Mudder team

Alterian Tackles the Tough Mudder

A few of our team members tackled the Tough Mudder South West to support Caring in Bristol and StandUp For Kids National, two nonprofits that work with the homeless. Collectively, they raised £1,281.40, which was nearly double their goal!

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Bob Hale Alterian MarTech Advisor Interview

In Martech, All Paths Lead to Customer Experience

Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.

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Alterian GBG Webinar Panel

Event-Driven Marketing: Engaging with Your Customers at the Right Time

Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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