Data & Customer Experience Make the Greatest IMPACT on Marketing
Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.
Adaptive Marketers Unite
Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.
Crowned Chameleon: Alex Thompson
Customers, partners, or colleagues—Alex Thompson is there. On the Professional Services team, this month’s Crowned Chameleon is… quite the chameleon!
CX: The Most Important Marketing Acronym
CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.
Yes! to Better CX
Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.
Why Don’t You Keep Me Informed?
Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.
Crowned Chameleon: Joe Park
Joe Park wears a lot of hats, solves a lot of problems, and is loved by a lot of people. Meet this month’s Crowned Chameleon winner from our development team!
Alterian Tackles the Tough Mudder
A few of our team members tackled the Tough Mudder South West to support Caring in Bristol and StandUp For Kids National, two nonprofits that work with the homeless. Collectively, they raised £1,281.40, which was nearly double their goal!
In Martech, All Paths Lead to Customer Experience
Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.
Crowned Chameleon: Latoria Jackson
Alterian’s Latoria Jackson is this month’s Crowned Chameleon. Not only is she a rock for our support team, she’s also quite the character! Get to know her.
Chameleon™, The Adaptive Customer Experience™ Platform, has arrived! Take your marketing to the next level with #MillisecondMarketing capabilities.