Customer Experience is Everything: Forrester Consumer Marketing Forum 2017
There has been a notable and growing focus on CX within the industry as the relationship between brands and consumers evolves.
The Battle for Attention: Customer Engagement in the Modern Age
Rebecca Trivella, SVP EMEA at Alterian, writes about her participation in a DMA UK panel on customer engagement in financial services and retail industries.
Verizon Ditches Email, but You Don’t Have to Lose Contacts
As you may have heard, Verizon is throwing in the towel on the email business. The company recently announced that it would soon disable its email services.
Dear Marketer
Alterian has rejoined the martech landscape with one big message: Adapt. We’re in the game to create customer experience technology to let you do just that.
A Marriage made in Data
The landscape has changed in ten years, but if anything, it has got more exciting for developers building marketing tools.
Valet or Voyeur?
How would you would like to be treated? Does your data or tech support that outcome?