The Alterian platform progressively builds real-time profiles for each individual consumer from their engagement across all brand touchpoints (Web, Email, SMS, App, Call Center, Store, third party data, plus many more) incorporating both in the moment and historical activity. At the center of each consumer interaction is an identity graph built from key pieces of customer identity; such as digital finger prints, channel details such as email address, phone numbers and customer identifiers such as loyalty member ids. Brands can leverage cookie ids as well they are not required for identity management as they can be blocked.
Alterian adds additional value by linking identity to an individual’s behavioral, transactional and attitudinal data dramatically improving a brand’s understanding of each consumer across their lifecycle. From first anonymous contact through to repeat loyal engagement ever-increasing a brands ability to engage with them by:
Alterian Rapid Journey AI measures, analyzes and recommends journey improvements with as little as a simple web tag.
The process is simple, fast, and avoids the challenges with getting data from other silos, pulling siloed teams together, or wading through too much data. Get results quickly without all the typical data hassle.
It is easy and quick to get started today with Alterian’s Rapid Journey AI package, don’t delay. Have an initial discussion with one of our team, share more about your business needs, and we can show you how simple it is to get started.