Handling Complexity with Machine Learning

 

Challenge

The digital world we live in generates more data than ever before, and processing all of that data can be challenging. Your customers are constantly giving you clues about their intentions, and while some capture this data, for many it is a struggle to interpret it fast enough to make personalized real-time recommendations back to the customer.

 

The Solution

The Alterian Real-Time CX Platform is designed to put machine learning and artificial intelligence in the hands of CX professionals. To drive automated testing, users can use the Multi-Armed Bandit functionality which continually assesses different choices and rolls out the most effective in real-time. Then existing models, built by data scientists, can be imported and used to score customers in real-time with different actions, content or offers triggered depending on those scores.

The Benefits

The Alterian Real-Time CX Platform is designed to support your business goals. Using machine learning can help you deliver:

  • Deliver more effective predictive offers based on past behaviors matched to real-time activity
  • Optimize ROI from pricing or promotions based on real-time multi-variant testing
  • Optimize to new journey paths before they would be noticed and modified through human-reviewed analysis

Ready to take the next step? Find out how we can help with your real-time customer journeys.

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