The 8 Seconds Infographic
The competition for a consumer’s attention is incredible. As the world has become more global, consumers are faced with information, offers and choices at every turn, on every device and with every click. This has given rise to shorter attention spans and now consumers will only give you eight seconds of attention at most.
Snakes & Ladders Infographic
Delivering an effective customer experience can have its ups and downs. Just like a game of Snakes and Ladders, get it right and you’ll climb to the top, yet one false move could see you slip right back to square one.
Driving a joined up customer experience strategy that consistently delivers a relevant and engaging experience, whether on your Website, Contact Centre or App is becoming harder than ever for the Travel Industry in the anytime, anywhere, on any channel generation we live in.
Understanding your consumers and being able to offer them personalised, relevant and timely communications through a channel of their choice is key to improving your customers experiences and addressing these challenges.
With consumer attention spans down to 8 seconds it doesn’t take much for retail customers to look elsewhere. Being able to drive relevant, personal experiences in both real time and as part of your customers purchasing journey is the key to success in this current era.