What happens when your consumer deviates from your planned customer journey map?
This prospect has many marketers experiencing some serious #FOMO—yes, we’ve commandeered this hipster hashtag, “fear of missing out,” for something much more relevant in our industry: Fear of missing opportunities.
You’re not in control of your customer’s journey—they are. And that’s okay! However, in this age of the fast-moving and empowered consumer, marketers must adapt in the moment to behavior across all channels and devices. But how?
We call it the Adaptive Marketer™ Approach, which is outlined in three main steps:
- Understand the Meaning of an “Opportunity”
- Confirm Business Objective & Personas
- Prioritize Your Customer Experiences
Download the white paper to learn more about the Adaptive Customer Experience™ Platform, which offers marketers a dynamic alternative to linear, obsolete customer journey maps.